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Next Cohort: Sep 10-Dec 1

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Duration

12 weeks

Tuition

$617

  ,

Sep 10-Dec 1

Commitment

Part-Time

Delivery

Classroom

Year Founded

1960

Scholarships

no

The focus of this course will be to provide the student with digital marketing techniques and strategies that can help any forward-thinking organization be competitive in today’s business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion, search engine optimizations, and key Internet technologies and concepts.

What You’ll Learn

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Ready to get started?

Next Cohort: Sep 10-Dec 1

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

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