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Next Cohort: Sep 10-Dec 1

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Duration

12 weeks

Tuition

$617

  ,

Sep 10-Dec 1

Commitment

Part-Time

Delivery

Classroom

Year Founded

1960

Scholarships

no

The focus of this course will be to provide the student with digital marketing techniques and strategies that can help any forward-thinking organization be competitive in today’s business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion, search engine optimizations, and key Internet technologies and concepts.

What You’ll Learn

  • Analyze any website from the perspective how its user experience supports business goals.
  • Articulate how to integrate Internet marketing programs, tactics and strategies into traditional marketing strategies and plans to meet corporate objectives.
  • Audit a company’s organic search engine presence and make recommendations to elevate its position for desired keywords.
  • Define important Internet Marketing terminology and acronyms.
  • Measure the effectiveness of various Digital Marketing channels, such as website performance, email and PPC advertising.
  • Use email marketing to build programs that drive awareness, as well as loyalty and retention.
  • Utilize paid search engine marketing programs to drive qualified traffic to an organization’s website.

Ready to get started?

Next Cohort: Sep 10-Dec 1

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (3)

British Columbia Institute of Technology

Applied analytics certificate

Vancouver •

Graduated From

Applied Data Analytics

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Practical, job-focused skills designed to get you a job in the field faster. That's what BCIT promises and that's what I got when I enrolled in the analytics program.

Practical, job-focused skills designed to get you a job in the field faster. That's what BCIT promises and that's what I got when I enrolled in the analytics program.

British Columbia Institute of Technology

Resume booster

Vancouver •

Graduated From

Applied Data Analytics

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

5 stars
This program helped me get my resume in good shape for new job opportunities in the analytics industry. I was a marketer, so the combination of marketing work experience and analytics skills made finding good work relatively easy. Having said that, thi...
This program helped me get my resume in good shape for new job opportunities in the analytics industry. I was a marketer, so the combination of marketing work experience and analytics skills made finding good work relatively easy. Having said that, this program won't set you on the PhD track. It's a lot of excel work and all very applied in nature. If you want to learn big data and programming then I'd strongly recommend looking elsewhere. Probably 90% of the class had an IT or business background coming into the program, so some work experience will help you out.

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