Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What’s the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business’ online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.
Upon successful completion of this course, the student will be able to:
Define traditional marketing methods and new media marketing methods, and understand the difference between them.
Assess which popular social media tools will work best to market your small business and understand best practices when using them.
Construct a social media marketing plan for a business, plus a calendar which will drive your future social media marketing.
Be able to clearly define best practices and understand the etiquette of each of the major social networks.