Ready to learn more?

Next Cohort: Sep 10-Dec 3

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Duration

12 weeks

Tuition

$560

  ,

Sep 10-Dec 3

Commitment

Part-Time

Delivery

Classroom

Year Founded

1960

Scholarships

no

In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).

Upon successful completion of this course, the student will be able to:

  • Analyze the effectiveness of your company’s and competitors’ social media programs.
  • Design social media programs that directly support business and marketing goals.
  • Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
  • Discuss current trends and practices in social marketing.
  • Implement a process for planning social media marketing activities.
  • Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
  • Measure the effectiveness of social marketing activities.
  • Use tools to manage social media marketing programs.

Ready to get started?

Next Cohort: Sep 10-Dec 3

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (3)

British Columbia Institute of Technology

Applied analytics certificate

Vancouver •

Graduated From

Applied Data Analytics

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Practical, job-focused skills designed to get you a job in the field faster. That's what BCIT promises and that's what I got when I enrolled in the analytics program.

Practical, job-focused skills designed to get you a job in the field faster. That's what BCIT promises and that's what I got when I enrolled in the analytics program.

British Columbia Institute of Technology

Resume booster

Vancouver •

Graduated From

Applied Data Analytics

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

5 stars
This program helped me get my resume in good shape for new job opportunities in the analytics industry. I was a marketer, so the combination of marketing work experience and analytics skills made finding good work relatively easy. Having said that, thi...
This program helped me get my resume in good shape for new job opportunities in the analytics industry. I was a marketer, so the combination of marketing work experience and analytics skills made finding good work relatively easy. Having said that, this program won't set you on the PhD track. It's a lot of excel work and all very applied in nature. If you want to learn big data and programming then I'd strongly recommend looking elsewhere. Probably 90% of the class had an IT or business background coming into the program, so some work experience will help you out.

Other courses in Social Media Marketing