In this course you will explore how to develop social media marketing initiatives that are designed to meet business objectives. With a heavy emphasis on real-life case studies, best practices, and data-driven techniques, you will learn how to create a strategically-focused social media marketing plan that integrates with other marketing activities and helps you establish and maintain an effective online presence (that goes beyond Facebook and Twitter).
Upon successful completion of this course, the student will be able to:
Analyze the effectiveness of your company’s and competitors’ social media programs.
Design social media programs that directly support business and marketing goals.
Develop social marketing tactics that integrate with other online and offline marketing channels and programs.
Discuss current trends and practices in social marketing.
Implement a process for planning social media marketing activities.
Identify how to effectively utilize common social marketing techniques, such as crowdsourcing and viral marketing.
Measure the effectiveness of social marketing activities.
Use tools to manage social media marketing programs.