Ready to learn more?
Next Cohort: Sep 30-Dec 16
Sep 30-Dec 16
Jan 6 - Apr 24 2020
Average Class Size
Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.
The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and Return on Investment (ROI).
Working with RED’s Community Partners on Real Projects, you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, COnversion Rate Optimization (CRO) and A/B Testing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Social Media Management and Advertising.
You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers.
- Digital Marketing Coordinator/Strategist: Develop, implement and optimize digital marketing campaigns across multiple channels including organic, paid and earned tactics.
- Social Media Coordinator/Strategist: Create and curate social content, engage and grow online communities, monitor trending conversations and measure success metrics.
- SEO Coordinator/Strategist: Create and execute a SEO strategy to improve search rankings and build stronger brand visibility, including on page, off page and technical efforts.
- Paid Advertising Coordinator/Strategist: Build online advertising strategies to drive results for your business, including search, display, remarketing, video and social media ad campaigns.
Ready to get started?
Next Cohort: Sep 30-Dec 16
Student Reviews (18)
Mike RobinsonToronto • August 17, 2019
Digital Marketing Professional Part-Time
Course doesn’t deliver, and they know it. Exercises in class are minimal, and disorganized. Material is presented by ‘bullet point’, with aimless banter being mistaken as context. They work very hard to recruit students as young and green as poss...
Course doesn’t deliver, and they know it. Exercises in class are minimal, and disorganized. Material is presented by ‘bullet point’, with aimless banter being mistaken as context. They work very hard to recruit students as young and green as possible. A $100 video course online would have delivered more content and been more interactive. There are decent schools out there. This isn’t one of them.
Campaign manager at leading digital agency
JulianVancouver • February 8, 2019
Digital Marketing Professional
RED delivered! I enrolled at RED Academy after I finished a communications degree at UBC. I wanted a quick access point to the tech and startup community in Canada, and that's exactly what I got. The program exposed me to all of the most important skil...
RED delivered! I enrolled at RED Academy after I finished a communications degree at UBC. I wanted a quick access point to the tech and startup community in Canada, and that's exactly what I got. The program exposed me to all of the most important skills and tools used by digital marketers today and helped me choose what to specialize in (PPC campaigns and digital strategy). The experience definitely opened up new job opportunities for me. I now work in a digital role at leading Canadian agency. A++ and thank you!