This course provides a comprehensive look at social media within a business context. Discover the dynamics that are driving online communications. Explore a range of social media channels and tools, and evaluate the opportunities and potential challenges of each. Embrace the power of social media to boost community engagement and achieve organizational objectives.
What You’ll Learn
Learn best practices for primary social media platforms
Navigate thorny issues like risk, security and privacy
Explore mechanisms for increasing visibility, trust and engagement
Develop a social media toolkit
Brand consistently while respecting the norms of each social channel
Integrate social media with other marketing initiatives