Ready to learn more?

Next Cohort: Aug 28-Sep 29

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Duration

13 Months

Tuition

$13,000

  Winnipeg

Aug 28-Sep 29

Commitment

Full-Time

Delivery

Hybrid

Credential

Diploma

Year Founded

1871

Scholarships

yes

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

What You’ll Learn

  • Identify, analyze and influence organizational objectives, communications strategies and key interest groups.
  • Guide management on key business and policy decisions.
  • Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness.
  • Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media.
  • Design and implement a media relations strategy expanding your visibility in the community.
  • Analyze consumer buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share.
  • Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles.
  • Plan and direct the crisis and change management process.
  • Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications.
  • Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium.
  • Exercise sound financial decision-making and budgeting skills.

Ready to get started?

Next Cohort: Aug 28-Sep 29

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Other courses in Communications