Ready to learn more?
Next Cohort: Aug 28-Sep 29
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Duration
13 Months
Tuition
$13,000
Winnipeg
Aug 28-Sep 29
Commitment
Full-Time
Delivery
Hybrid
Credential
Diploma
Year Founded
1871
Scholarships
yes
Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.
What You’ll Learn
- Identify, analyze and influence organizational objectives, communications strategies and key interest groups.
- Guide management on key business and policy decisions.
- Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness.
- Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media.
- Design and implement a media relations strategy expanding your visibility in the community.
- Analyze consumer buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share.
- Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles.
- Plan and direct the crisis and change management process.
- Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications.
- Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium.
- Exercise sound financial decision-making and budgeting skills.
Ready to get started?
Next Cohort: Aug 28-Sep 29
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.