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Next Cohort: Sep 9-Nov 30
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Duration
12 weeks
Tuition
$548
Online
Sep 9-Nov 30
Commitment
Part-Time
Delivery
Online
Year Founded
1960
Scholarships
no
Search engines create opportunities for businesses to attract more traffic and more customers to their website, product or service pages, videos, social media, and even to their brick-and-mortar location. In this course, students will learn about organic or unpaid search engine marketing, known as search engine optimization or SEO, and paid search engine marketing, often called SEM or pay-per-click PPC or just Google Ads (since Google is the dominant search engine).
This course covers the foundations of SEO and SEM, starting with an understanding of search engines and the business case for SEO. Students will then use various tools to conduct SEO audits, research keywords, and create and present strategies for on-page SEO, technical SEO, and link building. After exploring the organic side of search, students will learn the value of paid search. Using a company of their choice as a case study, students will create and present a paid search campaign, including a well-structured account, budget, keyword strategy, and effective ads. Students will create and pitch both an SEO and a paid search plan for a local business or not-for-profit organization of their choosing. (For online and asynchronous courses, these presentations will be recorded and posted on the Learning Hub for the class to view and discuss.)
Ready to get started?
Next Cohort: Sep 9-Nov 30
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Student Reviews (7)
World-class facility when it comes to teaching trades and technology.
Mike B
January 30, 2024Graduated From
Web Development and Design 1
In my opinion, it's a world-class facility when it comes to teaching trades and technology. I've taken a lot of post-secondary education at more places than I care to admit, and the courses I took at BCIT were among the best overall.
I took a va...
In my opinion, it's a world-class facility when it comes to teaching trades and technology. I've taken a lot of post-secondary education at more places than I care to admit, and the courses I took at BCIT were among the best overall.
I took a variety of classes in Business Admin and then - a few years later - in Web Design. When I left the classes, I felt as though I'd really learned something useful that I could apply right away. (Other places tend to give you a lot of theory, but you're not always confident that you could apply those skills right away.)
I worked in the Human Resources sector for a few years, and someone with a BCIT program on their resume was someone whose resume got read. If you have a chance to study there, take it.
Teachers are well rounded with knowledge from may sectors of the industry
Kevin Spivak
January 30, 2024Graduated From
not provided
Studied to be a heavy duty equipment technician. I took the foundations course it was a long 9 months but we'll worth it got an apprenticeship as a heavy equipment mechanic 7 months into the course teachers are well rounded with knowledge from many sec...
Studied to be a heavy duty equipment technician. I took the foundations course it was a long 9 months but we'll worth it got an apprenticeship as a heavy equipment mechanic 7 months into the course teachers are well rounded with knowledge from many sectors of the industry.