Boost your creative and analytical thinking skills and become a sought-after marketing professional by enrolling in Canada’s best digital marketing courses.
Digital marketing is the practice of leveraging digital channels, platforms, and online strategies to promote and sell products and services. It encompasses social media marketing, multimedia production, content marketing, search engine optimization (SEO), email marketing, paid media, and data analytics. Those seeking a career in a dynamic field that combines creativity and critical thinking should look no further than digital marketing.
A balance of strategic thinking, communication skills, and meticulous attention to detail is crucial to be successful in this field. Aspiring digital marketers should be data-driven and results-oriented, as companies demand highly-measurable campaigns that map back to company goals and provide a clear return on marketing investment.
According to the Canadian Job Bank, there is an anticipated demand of 73,700 digital marketing specialist positions available between 2022 to 2031, with approximately 67,000 job seekers looking to fill these roles. While in the US, marketing specialist roles are expected to see a 22 per cent increase between 2020 to 2030, with marketing manager roles reportedly growing 10 per cent within the same time frame.
Programs and courses preparing people for careers in digital marketing typically include: Search Engine Optimization and paid search, social media marketing, digital marketing strategy, content marketing, email marketing, digital advertising, data analytics, and marketing automation.
Worth noting is that specializing in more than one facet of marketing, such as content marketing, SEO, email marketing, social media, or community building, will boost your marketability and help you become an in-demand marketing professional. Armed with a multifaceted marketing toolkit, you’ll be able to help clients, and the companies you work for, with their entire strategy–not just a single aspect of it.
As a field with constantly evolving trends, tools, and technologies, practical experience is highly valued by employers. Candidates can gain a mix of theoretical and hands-on experience through digital marketing certification, online courses, internships, and freelance work. Those with degrees under their belt can make themselves more marketable by taking short courses and adding micro-credentials to their profile, while incorporating real-world experience into their portfolios.
For those interested in a more structured approach to their digital marketing education, bachelor’s and master’s degree and diploma programs can provide a strong foundation. Degree focus areas cover general digital marketing, communications, advertising, as well as business degrees with a specialization in marketing centered more on the core business disciplines of strategy, operations, accounting and administration.
Digital marketers will either secure a role within an agency and work with clients across industries and verticals, or they’ll join an in-house marketing team promoting business-to-consumer (B2C) or business-to-business (B2B) products and services.
Salaries for digital marketers range from the lower end for entry level roles, but have high earning potential if professionals continue to boost their skills and move into management or senior leadership roles. Average salaries, according to Talent.com and Glassdoor, range from $46,000 for entry-level roles to $218,000 for senior leadership positions.
Frequently Asked Questions (FAQs)
What salaries can I get in a digital marketing role?
According to Talent.com, the average salary of a Canada-based digital marketing specialist is $58,788. Marketing coordinators start off the entry-level salary averages at $46,863, with email marketing specialists earning an average of $53,524. As for those in management and department head roles, marketing managers earn an average of $72,301, while VP of marketing roles range from $93,600 to $148,219.
At the most senior level, chief marketing officers (CMOs) can earn up to $218,000 according to Glassdoor. Salaries depend on the size and growth stage of the organization, where they are located, and whether they’re a large corporation or a startup.
What career paths are available in digital marketing?
Potential career paths in the digital marketing field are varied. They include a mix of generalist and specialist roles covering various aspects of digital marketing. Examples include content marketers; social media specialists; email marketing specialists; strategists; branding experts; and copywriters.
Generalist roles can range from entry-level to managerial, such as digital marketing coordinators and digital marketing managers. At the entry-level, generalist coordinators may focus more on executing campaigns and managing social media accounts, for example, while generalist managers are responsible for developing digital marketing strategy and managing a team of specialists.
On the other hand, entry-level digital marketing specialists encompass roles such as content strategists, who create and manage various types of content across the board. Entry to intermediate level content specialists have the option to eventually move up to department head roles, such as VP of content, where they oversee content strategy and manage a team of strategists and content producers.
Do I need a degree to work in digital marketing?
While a degree in digital marketing or communications can be an asset, it isn’t a prerequisite to apply for most jobs in the field. Digital marketing is a field that values creativity, practical skills and ample project experience with the success metrics to prove it, and employers may prioritize candidates with an extensive portfolio over others with simply a marketing degree under their belt.
Many digital marketers are self-taught and can learn through internships, online certifications, and freelance project experience.
That being said, having a bachelor’s degree in areas such as communications, business, or English, is still considered important to employers. Many companies will require an undergraduate degree in these disciplines, despite the increased emphasis on practical skills. They may demonstrate core competencies that are essential to marketing success, like clear written and oral communication, research, critical thinking and problem solving skills.
How can I build a strong digital marketing portfolio?
Before you begin building your digital marketing portfolio, first define your focus in the field if you have a specialization–whether it’s social media marketing, SEO, content marketing, or others. Then, write a short summary describing your specialization and note the years of experience you have in this field, and the companies that you’ve worked for. Don’t forget to add success metrics in your professional summary–employers will want to see the measurable impact that your efforts have had.
A strong digital marketing portfolio showcases projects that you’ve worked on within these specializations, and you should also include information about the goals of each project, success metrics if you have them, and the strategies that you’ve used to reach these goals.
What certifications should you get for digital marketing?
While certifications aren’t essential to landing a job in digital marketing, they’re a way to demonstrate your aptitude in certain areas while showing commitment to continuous learning.
Google and HubSpot offer popular certifications for digital marketers. These include the Google Ads Certification, which demonstrates expertise in Google Ads, encompassing search, video, shopping, display, and app advertising; and the Google Analytics Individual Qualification (GAIQ), which demonstrates proficiency in an essential tool for web traffic and user behaviour analysis.
HubSpot also provides several certifications, among them is the Content Marketing Certification, which centers on creating and executing a content marketing strategy.
In addition, colleges, universities, and digital bootcamps also offer a range of digital marketing certificates tailored to areas of specialization.
What are some key trends in digital marketing?
In order to stay competitive in the job market, digital marketers will have to constantly upgrade their skills and stay on top of new trends.
Ethical and sustainability marketing is a burgeoning trend that reflects consumer demand for socially responsible and transparent practices. Brand marketers should take into consideration ethical and environmental issues when developing brand strategy.
Video has been a dominant trend in digital marketing for many years now, especially with YouTube only continuing to grow as a critical platform for reaching people around the world. Video production encompasses both short-form videos on TikTok and Instagram, along with longer videos on YouTube and Television.
There are also notable advancements in the realm of virtual reality (VR) and augmented reality (AR), and marketers should integrate these technologies into their marketing programs to craft engaging and interactive brand experiences. Another trend to keep in mind are hyper-personalized marketing experiences driven by big data and analytics. Examples include: Product recommendations on e-commerce platforms, and websites and apps that adjust their interfaces dynamically to improve user experience.
And, of course, artificial Intelligence (AI) and machine learning are poised to transform everything from audience and market research to visual design to advertising automation to search engines themselves. Familiarity with ongoing developments in AI will be essential for marketers whether they’re creating interactive content for social media or refining their ad targeting
Can you have a remote career in the digital marketing field?
Having a remote career in the digital marketing field is common. In fact, Forbes Advisor notes that marketing is one of the top industries for remote work in 2023–second only to computer and IT fields.
This is because digital marketing primarily relies on online platforms, tools, and communication channels, and professionals can execute on campaigns and collaborate with their teammates from just about anywhere.
Opportunities with fully remote companies are also available, especially for digital marketers in the tech industry, and many companies offer hybrid remote opportunities for roles in this field as well.