Innovation Management & Entrepreneurship MasterTrack Certificate

This online certificate program equips busy executives and entrepreneurs with the know-how and practical skills they need to find creative solutions to innovation challenges.

It will help you develop an entrepreneurial mindset and capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization.

You’ll learn to seize new opportunities, drive innovation, and design and implement a strategy. You’ll also discover how to develop appropriate social media and marketing approaches.

By committing to 10-12 hours of online study per week for six months, you can obtain the Innovation and Entrepreneurship MasterTrack Certificate. You’ll also earn credits toward the MSc in Innovation and Entrepreneurship (MSIE).

What You’ll Learn

• Plan for all the key steps of your entrepreneurial or intrapreneurial project
• Learn how to create and implement a business strategy based on key success factors and sources of competitive advantage
• Choose the right product development process for your project, including methods to incorporate both customer input and supply constraints
• Recognize the difference between a start-up and a scale-up, and understand the key strategies used to scale a start-up
• Develop a compelling pitch to present your ideas to investors, partners, and other stakeholders
• Understand state of the art ideas in social entrepreneurship and intrapreneurship
• Implement a social media strategy to reach and engage your (B2B or B2C) customers throughout the different phases of their decision-making journey