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Next Cohort: Dec 4-Jun 4
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Duration
6 months
Tuition
$402
Commitment
Part-Time
Delivery
Online
Credential
Certificate
Year Founded
2017
Scholarships
no
Students in the Google Digital Marketing & E-commerce Professional Certificate program learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job.
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
Students will learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
Google Career Certificates cost US$49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete the Google Digital Marketing & E-commerce Professional Certificate in six months.
What You’ll Learn
- Developing digital marketing and e-commerce strategies.
- Attracting and engaging customers through digital marketing channels like search, social media, and email.
- Measuring marketing analytics and sharing insights.
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty.
Ready to get started?
Next Cohort: Dec 4-Jun 4
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (2)
Grow with Google played a pivotal role in shaping my career trajectory
Gracie M
November 22, 2023Graduated From
Google Business Intelligence Professional Certificate
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Embarking on a job search can be both exhilarating and challenging. I can't help but reflect on my own journey and how Grow with Google played a pivotal role in shaping my career trajectory. This isn't just a platform; it's a game-changer for job seeke...
Embarking on a job search can be both exhilarating and challenging. I can't help but reflect on my own journey and how Grow with Google played a pivotal role in shaping my career trajectory. This isn't just a platform; it's a game-changer for job seekers.
From honing my digital skills to crafting a standout resume, Grow with Google provided me with a toolbox for success. The personalized learning paths felt like a tailored roadmap, guiding me through the intricacies of the digital landscape. I wasn't just acquiring knowledge; I was gaining confidence.
What sets Grow with Google apart is its commitment to practicality. The hands-on experience, be it through virtual workshops or real-world projects, allowed me to apply what I learned in a tangible way. It's not just about theory; it's about translating that knowledge into action, a trait every employer values.
The job search features are a godsend. The platform doesn't just stop at providing you with a list of vacancies; it helps you stand out. From interview tips to networking strategies, Grow with Google equips you with the soft skills that often make the difference between landing a job and being just another applicant.
Good place to start
Tim K.
Toronto • November 16, 2023Graduated From
Google Data Analytics Certificate
Overall:
Instructors:
Curriculum:
Job Assistance:
This course is pretty good given that it doesn't cost too much, like maybe $200 with my subscription on Coursera. It helped me understand data analytics and basic terms and was pretty easy. It was a great launching pad.
The hard part was stayin...
This course is pretty good given that it doesn't cost too much, like maybe $200 with my subscription on Coursera. It helped me understand data analytics and basic terms and was pretty easy. It was a great launching pad.
The hard part was staying motivated. I ended up using what I learned in a college program that met twice per week. For me, having the professor and students around to motivate me and to talk to every week was the best part of my experience.
If you're a crazy worker and can do this by yourself, good luck to you. For me, this was a really awesome starting place.