Copywriting for Conversion

The copy on your website determines if your customer buys… or bounces. In this course, you’ll learn how to craft compelling value propositions, infuse personality into your brand writing, and structure high converting landing pages. This course comes with access to the Growclass community and a year long calendar of live workshops and editing sessions.

What You’ll Learn

• Copywriting for growth: Dig into creating your unique value proposition and learn how to structure your landing page or website, write ads that convert and create contextual experiences for your customers.
• Knowing Your Customer: Use behavioural psychology to write copy that appeals to your customer’s motivations for buying, anticipate their hesitations, and nudges them to conversion.
• Creating Your Value Proposition: Steal our 7-step formula for writing customer-focused value propositions that communicate your message in a single sentence. (This single sentence is the most important piece of copy you’ll ever write.)
• Finding Your Writing Voice: Honing your voice is key to becoming a great copywriter. With our guide you’ll learn how to develop your style and personality as a writer.
• Structuring Landing Pages That Convert: Learn how to structure your landing pages to turn window shoppers into actual shoppers. Use the Growclass framework to create home pages and landing pages that build trust, tell good stories, and ultimately convert more customers.
• Writing Ads that convert: Nab Growclass’ methodology for writing ad copy that converts. Increase your ROI while decreasing your spend on Facebook—because your money has better things to do.

You’ll also get access to Growclass’ live members-only workshop and event calendar plus their moderated Slack community – where kind, ambitious professionals are waiting to cheer you on, lend some advice, and help you grow.

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.