Search Engine Optimization

Every business needs an SEO strategy— but most marketers haven’t had the training or experience to build one. Having this skill will set you apart as a marketer. Learn how to build and execute a search engine optimization strategy in a welcoming, no-acronym learning environment. This course comes with access to the Growclass community and a year long calendar of live workshops and editing sessions.

What You’ll Learn

• What is SEO?: Get into the basics and set your foundation for search engine marketing. Steal our library of checklists and toolkits to get you started.
• Building your SEO House: Get a handle on the key pieces that will make up your SEO strategy: technical SEO, onsite SEO, and offsite SEO.
• Technical SEO: Let’s get technical. Growclass will break down terms you’ve probably heard floating around the internet and teach you how to set your site up for search success. You’ll be rewarded with organic traffic and new customers.
• Onsite SEO: Create the perfectly optimized landing page for a search engine. You’ll learn how to leverage titles and meta descriptions to help Google find your content, and determine how you rank against your competition.
• Onsite SEO Part 2: Build a best in class organic search experiences for your customer. It’s not enough to be discovered in search results—when your customer finds your business you have to take them on a thoughtful journey to purchase.
• Creating Content for SEO: Ever feel like you’re writing blog posts like you’re running out of time— but you don’t really know what they’re for? Get off the hamster wheel and build a thoughtful and strategic content plan for SEO.
• Keyword Research: Perform effective keyword research to develop your SEO strategy.
• Offsite SEO: Gain the authority you need to start ranking for the keywords most important to you. You’ll learn about domain score, brand mentions, competitor links, local citations and influencer blog campaigns.

You’ll also get access to Growclass’ live members-only workshop and event calendar plus their moderated Slack community – where kind, ambitious professionals are waiting to cheer you on, lend some advice, and help you grow.

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.