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Next Cohort: Sep 10-Oct 28
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Duration
8 weeks
Tuition
$529
Commitment
Part-Time
Delivery
Online
Year Founded
1966
Scholarships
yes
This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.
What You’ll Learn
- Define foundations of digital marketing and the principles of a successful online strategy
- Compare and contrast traditional marketing channels with emerging digital channels
- Identify digital marketing channels and tactics for different business models
- Review the concepts of marketing and customer interaction in an online environment
Ready to get started?
Next Cohort: Sep 10-Oct 28
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (5)
Very good university.
Deni Ruben
February 27, 2024Graduated From
not provided
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Very good university.
Very good university.
World class professors
Christina Jupo
Calgary • February 27, 2024Graduated From
not provided
Overall:
Instructors:
Curriculum:
Job Assistance:
Great graduate programs in education with world class professors and excellent resources.
Great graduate programs in education with world class professors and excellent resources.