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Duration

8 weeks

Tuition

$529

 

Jul 9-Aug 26

Plus 2 other start dates

Sep 10 - Oct 28 2024

Oct 29 - Dec 16 2024

Commitment

Part-Time

Delivery

Online

Year Founded

1966

Scholarships

yes

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.

What You’ll Learn

  • Define foundations of digital marketing and the principles of a successful online strategy
  • Compare and contrast traditional marketing channels with emerging digital channels
  • Identify digital marketing channels and tactics for different business models
  • Review the concepts of marketing and customer interaction in an online environment

Ready to get started?

Next Cohort: Jul 9-Aug 26

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (5)

Write a Review

University of Calgary

Very good university.

Deni Ruben

February 27, 2024

Graduated From

not provided

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Very good university.

Very good university.

University of Calgary

World class professors

Christina Jupo

Calgary • February 27, 2024

Graduated From

not provided

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Great graduate programs in education with world class professors and excellent resources.

Great graduate programs in education with world class professors and excellent resources.

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