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Next Cohort: Aug 14-Sep 25
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Duration
6 weeks
Tuition
$249
Commitment
Part-Time
Delivery
Online
Year Founded
1957
Scholarships
no
Is your Web content as effective as it could be? Would you like more visitors—more sales—and better search rankings? In this course, you’ll gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors.
You’ll learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. We’ll explore ways your Web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers.
But today’s Web is about a lot more than words. You’ll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.
Finally, we’ll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!
Ready to get started?
Next Cohort: Aug 14-Sep 25
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (5)
The coop program offered in most programs further prepares students
Rendi Wu
February 26, 2024Graduated From
not provided
I am a recent Mathematics grad from Waterloo. Waterloo offers a range of courses and career opportunities in multiple fields. The coop program offered in most programs further prepares students for full time career and ease of finding a job right out o...
I am a recent Mathematics grad from Waterloo. Waterloo offers a range of courses and career opportunities in multiple fields. The coop program offered in most programs further prepares students for full time career and ease of finding a job right out of graduation (almost 2 years work experience right out of graduation). While the school is academically focused and challenging at times, there are always events going on around the campus and people to hang out with. It is what you make it and I think if you are career focused and want to make meaningful connections, Waterloo is the place to be.
I(mmense opportunities on campus with respect to innovation
Tanisha Ghorpade
February 26, 2024Graduated From
not provided
It's an amazing university. You can literally watch yourself getting smarter while you study here. The faculty is really good and there are immense opportunities on campus with respect to innovation. It's a tough university and you must study extremely...
It's an amazing university. You can literally watch yourself getting smarter while you study here. The faculty is really good and there are immense opportunities on campus with respect to innovation. It's a tough university and you must study extremely hard to stay here. All in all I'd say it's one of the best universities in the world.