Business – Marketing

The Business – Marketing program at Mohawk College offers students a comprehensive education in marketing practices, blending theory with substantial hands-on experience. Through client projects, role plays, and software labs, students develop expertise in areas like integrated marketing communications, digital marketing, and sales. They gain the skills and confidence needed to excel in a wide range of marketing careers.

The program emphasizes practical application by engaging students in the development of marketing plans, communication strategies, and new product concepts to meet market needs. Students learn how to design effective marketing strategies for product distribution, pricing, and market research, while analyzing the viability of products across local, national, and global markets. They also refine their communication skills by presenting marketing information in various formats and preparing persuasive sales presentations.

With guidance from experienced professors, students learn to work collaboratively with clients and colleagues, strengthening their professional relationships and growing their entrepreneurial skills. The program also focuses on personal development strategies to enhance professional growth and prepares students to pursue career opportunities, including self-employment and contract work, while operating within organizational policies and practices.

Admission Requirements

• Ontario Secondary School Diploma or equivalent.

What You’ll Learn

• Create marketing strategies for real clients.
• Marketing problem analysis and research.
• Digital and content marketing strategies and tactics.
• Sales and customer relationship management concepts.
• Integrated marketing communication tools and practices.