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Next Cohort: Sep 8-Sep 8
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Duration
2 years
Tuition
$5,416
Hamilton
Sep 8-Sep 8
Commitment
Full-Time
Delivery
Classroom
Credential
Diploma
Year Founded
1966
Scholarships
yes
The Business – Marketing program at Mohawk College offers students a comprehensive education in marketing practices, blending theory with substantial hands-on experience. Through client projects, role plays, and software labs, students develop expertise in areas like integrated marketing communications, digital marketing, and sales. They gain the skills and confidence needed to excel in a wide range of marketing careers.
The program emphasizes practical application by engaging students in the development of marketing plans, communication strategies, and new product concepts to meet market needs. Students learn how to design effective marketing strategies for product distribution, pricing, and market research, while analyzing the viability of products across local, national, and global markets. They also refine their communication skills by presenting marketing information in various formats and preparing persuasive sales presentations.
With guidance from experienced professors, students learn to work collaboratively with clients and colleagues, strengthening their professional relationships and growing their entrepreneurial skills. The program also focuses on personal development strategies to enhance professional growth and prepares students to pursue career opportunities, including self-employment and contract work, while operating within organizational policies and practices.
Admission Requirements
- Ontario Secondary School Diploma or equivalent.
What You’ll Learn
- Create marketing strategies for real clients.
- Marketing problem analysis and research.
- Digital and content marketing strategies and tactics.
- Sales and customer relationship management concepts.
- Integrated marketing communication tools and practices.
Ready to get started?
Next Cohort: Sep 8-Sep 8
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (11)
I recently finished the Applied Artificial Intelligence program at Mohawk College, and it was an excellent experience. The program does a great job blending core AI concepts with hands-on projects, covering everything from data preparation and machine ...
Coming from an international student who graduated around two months ago. I went through the bridging programme at Mohawk and am now studying at Brock University in the Accountancy COOP programme.
PROFESSORS & PEERS
Carol and Patricia...

