Public Relations – Corporate Communications

Fanshawe College’s Public Relations – Corporate Communications program is designed to prepare college and university graduates to enter the exciting and challenging world of communications. This intense, one-year Ontario College Graduate Certificate program will provide you with the skills and experience needed to hit the ground running as a strategic communications and corporate public relations professional in the private or public sector.

You will learn how to plan, develop and execute effective public relations strategies, and handle the PR, communications and even ethical issues organizations face every day. You will also learn technical skills such as graphic and web design techniques in addition to practical skills such as special event planning and press release distribution to help you graduate career-ready.

Sharpen your verbal and written communications skills during a 224-hour field placement with Fanshawe’s industry partners, where you’ll gain real work experience and make business contacts through professional communications and public relations associations.

The curriculum is current, community-minded, and developed by professional communicators. This program is best suited to individuals with already above-average writing skills, an outgoing personality and an ability to see solutions when others are focusing on problems.

What You’ll Learn

• Write clear, targeted communication materials.
• Apply knowledge of public relations and organizational theories, and public relations practices, strategies and history to develop and execute public relations plans.
• Complete all work in accordance with public relations codes of professional ethics, standards, and practices; and relevant law.
• Conduct and coordinate research to develop communication strategies to meet information needs of internal and external publics.
• Develop clear and measurable communication objectives and identify techniques to evaluate the achievement of these objectives.
• Adapt to, work within and influence organizational policies and procedures.
• Develop, deliver and coordinate a variety of presentations.
• Develop a project or tactical budget.
• Use computer hardware and software relevant to public relations.
• Coordinate the production of, and produce, visually effective print, graphic, and electronic communications.
• Develop ongoing strategies and plans to enhance personal and professional development and to promote the development of the public relations profession.