Marketing Management – Financial Services

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students’ skills in problem-solving, analysis, and decision-making.

The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute.

What You’ll Learn

• Formulate a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communications plan for a product, concept, good, and/or service based on an identified market need or target.
• Formulate strategies for developing new and/or modified products, concepts, goods, and services that respond to evolving market needs.
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
• Evaluate the impact of using different marketing strategies for a product, concept, good, and/or service, on the finances, Return on Investment (ROI), and business goals of an organization.
• Evaluate the viability of a concept, product, good, and/or service in local, national, or international markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic, and interactive media formats.
• Plan, prepare, and deliver a sales presentation or pitch that addresses the needs of the client.
• Develop strategies with clients, customers, consumers, and others to grow and maintain relationships.
• Develop learning and development strategies and plans to enhance professional growth in the field.