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Duration

12 months

Tuition

$4,347

  Toronto

Sep 7-Aug 28

Commitment

Full-Time

Delivery

Classroom

Credential

Certificate

Year Founded

1967

Scholarships

no

The Strategic Relationship Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills that employers value in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.

Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.

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Next Cohort: Sep 7-Aug 28

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Student Reviews (4)

George Brown

Could have been much better, if only…

Anonymous

Toronto • September 16, 2019

Graduated From

Information Architecture

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

2 stars

Job Assistance:

na

I took the IA course as a continuing education course; it could have been so much better. We had to submit group work, group work is rarely very rewarding or "fun." The course was not very well structured. We submitted homework every week for the durat...

I took the IA course as a continuing education course; it could have been so much better. We had to submit group work, group work is rarely very rewarding or "fun." The course was not very well structured. We submitted homework every week for the duration of 6 weeks, no one received a grade or a review on the homework submitted...ever. The final homework assignment was submitted and once again, zero feedback regarding grading or comments on how anyone taking this course could improve? The instructor, Darren was MIA when you emailed him for information, no response to emails. No feedback on our final assignment. Everyone in the group received the same mark regardless of the individual's participation. I would not recommend this course.

George Brown

COMP9673 Information Architecture – Aaron Bernardo

Anonymous

Toronto • March 10, 2019

Graduated From

Information Architecture

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

1 stars

Job Assistance:

1 stars

I would not recommend taking COMP9673 (Information Architecture) with Aaron Bernardo. He is disorganized and inarticulate, and he does not provide feedback to students or return assignments to them. If you take a course with him, you will have no idea ...

I would not recommend taking COMP9673 (Information Architecture) with Aaron Bernardo. He is disorganized and inarticulate, and he does not provide feedback to students or return assignments to them. If you take a course with him, you will have no idea how you are doing in the course until after it is over. I am not convinced that he even looks at what's submitted... he seems too disorganized for that. There are some good instructors in George Brown's UX program, but Aaron is not one of them.

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