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Next Cohort: Sep 1-May 1
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Duration
8 months
Tuition
$2,982
Toronto
Sep 1-May 1
Commitment
Full-Time
Delivery
Hybrid
Credential
Graduate Certificate
Year Founded
1967
Scholarships
yes
Seneca College’s Sports, Entertainment & Event Marketing graduate certificate program provides students with a focused, eight-month introduction to one of the most exciting and fast-paced industries in the world. As the global demand for immersive live and virtual experiences continues to grow, this program equips students with the knowledge and skills needed to thrive in the evolving landscape of sports, entertainment, and event marketing. Through a strategic lens, students explore the relationships between event properties, marketing agencies, and brand sponsors, and learn to develop compelling experiential marketing campaigns that engage audiences and build brand value.
In addition to marketing and brand strategy, the program emphasizes key industry competencies such as project management, sponsorship development, revenue generation, and event analytics. With this diverse skill set, graduates are well-prepared to pursue roles across the private, public, and non-profit sectors. Whether planning major sporting events, promoting live entertainment, or managing brand activations, students leave the program with a practical and strategic understanding of how to deliver impactful marketing experiences in today’s competitive event-driven marketplace.
Admission Requirements
- Ontario University/College Degree, College Diploma or equivalent.
What You’ll Learn
- How to develop and execute strategic marketing and experiential campaigns for sports, entertainment, and events.
- The roles and relationships between event properties, marketing agencies, and brand sponsors.
- Project management, sponsorship strategy, and revenue generation techniques.
- How to analyze event performance using data and insights to drive marketing success.
Ready to get started?
Next Cohort: Sep 1-May 1
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (73)
I successfully completed the first year of the program and started flights during the summer. My flight progress was successful as well. However, I was kicked out from the program because I did not meet the minimum score for pre-requisite Seneca test. ...
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