Ready to learn more?

Next Cohort: Sep 5-Aug 30

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Duration

1 Year

Tuition

$7,789

  Toronto

Sep 5-Aug 30

Commitment

Full-Time

Delivery

Hybrid

Credential

Graduate Certificate

Year Founded

1967

Scholarships

no

Can corporate communications be considered an art form? That’s how Sheridan approaches the subject. It’s a unique approach among business communications programs, and it produces student work that stands out.

With hands-on, project-based assignments, you’ll write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements. You’ll express yourself in a variety of public forums such as media interviews and news conferences and create websites, blogs, podcasts, video content, email blasts and other online communications.

Sheridan not only emphasizes the critical, analytical and strategic skills prized by employers in corporate communications and public relations, it weaves social media and diversity communications into all aspects of tactical delivery. You’ll do more than write catchy prose; you’ll learn how to generate buzz, influence attitudes and motivate behaviour.

It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. You’ll build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. You’ll spend the last five weeks of the program in an onsite job placement, working with professionals.

What You’ll Learn

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.

Ready to get started?

Next Cohort: Sep 5-Aug 30

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (2)

Sheridan College

Mobile apps

Anonymous

Toronto • January 24, 2022

Graduated From

Computer Programmer

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

4 stars

I’m in the computer science program at Sheridan college in Oakville. Specifically, I study mobile computing. That means I develop apps for smartphones.

To me, the campus environment is great. The school is known for excellent programs and exc...

I’m in the computer science program at Sheridan college in Oakville. Specifically, I study mobile computing. That means I develop apps for smartphones.

To me, the campus environment is great. The school is known for excellent programs and excellent sports (go Bruins). My program consists of a lot of code writing, collaborating with designers, and trial and error. Our instructors have built apps of their own, which you can download to your phones today. It is great having instructors who actually know what they are talking about.

I knew I wanted to attend Sheridan as soon as I got to the campus tour. The modern design and clean campus made me feel at home and inspired me to work harder on each and every assignment so far. Anyone looking for a great computer science program does not need to look any farther.

Sheridan College

Loved my time at Sheridan

Simon Ward

July 22, 2019

Graduated From

Search Engine Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry profession...

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry professionals who were extremely helpful and approachable. Most of them knew me by my first name.

I'm working at an agency in downtown Toronto right now and loving every second of it. I highly recommend the school and the program.

Other courses in Public Relations