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Next Cohort: Jan 11-Feb 28

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Duration

8 weeks

Tuition

$645

 

Jan 11-Feb 28

Commitment

Part-Time

Delivery

Online

Year Founded

1908

Scholarships

no

Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.

What You’ll Learn

  • Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
  • Identify the characteristics of social measures as they apply to traditional and digital media.
  • Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
  • Describe the benefits and challenges associated with applying social media analytics to business objectives.
  • Develop a reporting framework that conveys the information acquired from social media analytics.

Ready to get started?

Next Cohort: Jan 11-Feb 28

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (10)

Write a Review

University of Alberta

Analyze data, and communicate technical ideas clearly.

Zorida Mohammad

Edmonton • December 23, 2025

Graduated From

Bachelor of Science in Engineering

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I found it demanding but highly effective in building strong fundamentals and problem-solving skills. Through labs and design projects, I learned to apply theory to real-world problems, use engineering software, analyze data, and communicate technical ...

I found it demanding but highly effective in building strong fundamentals and problem-solving skills. Through labs and design projects, I learned to apply theory to real-world problems, use engineering software, analyze data, and communicate technical ideas clearly. The emphasis on teamwork and open-ended projects, especially the capstone, helped prepare me for professional engineering practice and continued learning.

University of Alberta

thermodynamics, circuit analysis, and material behaviour

Salim Shaw

Edmonton • December 23, 2025

Graduated From

Bachelor of Science in Engineering

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Looking back as a graduate, the University of Alberta’s Engineering program was challenging in the best way. It demanded consistency, time management, and a willingness to struggle through tough problems, but that process is what made the learning st...

Looking back as a graduate, the University of Alberta’s Engineering program was challenging in the best way. It demanded consistency, time management, and a willingness to struggle through tough problems, but that process is what made the learning stick. Early courses strengthened my understanding of core principles like thermodynamics, circuit analysis, and material behaviour, which later became tools I could actually use rather than abstract theory.

One of the biggest takeaways was learning how to approach unfamiliar problems. Through labs and projects, I learned how to design experiments, analyze data, and justify engineering decisions using evidence. I also gained hands-on experience with industry-standard software, technical report writing, and presenting results to both technical and non-technical audiences. By the time I graduated, I felt confident breaking down complex systems, collaborating in professional team settings, and continuing to learn on my own. The program didn’t just teach engineering concepts—it taught me how to think and work like an engineer.

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