Ready to learn more?
Next Cohort: Jan 11-Feb 28
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Duration
8 weeks
Tuition
$645
Online
Jan 11-Feb 28
Commitment
Part-Time
Delivery
Online
Year Founded
1908
Scholarships
no
Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.
What You’ll Learn
- Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
- Identify the characteristics of social measures as they apply to traditional and digital media.
- Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
- Describe the benefits and challenges associated with applying social media analytics to business objectives.
- Develop a reporting framework that conveys the information acquired from social media analytics.
Ready to get started?
Next Cohort: Jan 11-Feb 28
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (13)
Completing my Master of Education at the University of Alberta was a transformative experience. The program challenged me to think critically, conduct meaningful research, and develop innovative approaches to teaching and learning. The supportive facul...
As a working educator, I appreciated the flexibility and relevance of the University of Alberta's Master of Education program. The curriculum balanced theory and practice, allowing me to immediately apply what I learned in my classroom and school commu...
