Copywriting – Words that Sell

Using words as tools makes the reader sit up and take notice so the authour can first communicate with, and then persuade and motivate, them. Then, acquire a foundation in the copywriting process, marketing strategies, and the principles of persuasion. Learn to write dynamic advertisements and sales and marketing brochures for products and services. Get instructor and peer feedback while learning to write influential sales and marketing brochures, letters, and other documents.

Upon successful completion of the Copywriting – Words that Sell course, students will be able to write persuasive advertising copy that generates sales.

What You’ll Learn

• Communicate written advertising messages clearly and concisely.
• Use proven writing techniques that have a track record of increasing sales.
• Identify effective writing techniques as well as those that are counterproductive.
• Choose words that are persuasive.
• Tailor a written copy for a variety of media.