Master of Digital Marketing

The University of Fredericton’s Master of Digital Marketing is designed for professionals who want to lead in a rapidly evolving, AI-driven marketing landscape. This fully online graduate program equips students with advanced skills in digital strategy, analytics, SEO, performance marketing, and AI applications, preparing them to drive measurable results in modern, data-informed environments. Built in collaboration with industry leaders, the curriculum reflects current employer needs and emerging trends, helping students stay ahead in a competitive and fast-changing field.

Throughout the program, students progress through core courses, elective options, and a two-part Major Research Project that applies their learning to real-world marketing challenges. The flexible online format allows learners to study at their own pace while meeting structured deadlines that support consistent progress. Core studies include topics such as digital marketing strategy, marketing responsibility, agile project management, and AI in marketing, culminating in a research-based final project that demonstrates strategic thinking and analytical expertise. Upon completion, graduates earn a recognized master’s degree that strengthens their ability to lead and innovate in digital marketing careers.

Admission Requirements

• An undergraduate degree in a related field (business, finance, marketing or management) from a recognized institution.
• A minimum cumulative GPA of 3.0 on a 4.0 scale.

What You’ll Learn

• Develop advanced digital marketing strategies using data, analytics, and AI tools.
• Master SEO, performance marketing, and campaign optimization for measurable results.
• Build leadership skills for managing digital-first marketing teams and projects.
• Conduct research and apply insights to solve real-world marketing challenges.