Public Relations

Are you a detail-oriented story-teller who excels at relationship building and boasts a strong range of skills including writing and research and strategic communications and analysis? As a Public Relations (PR) practitioner, you are a strong written and verbal communicator with an understanding of the importance of effective communication between an organization and its publics.

With Niagara College’s Public Relations program, you’ll develop the public relations and strategic communication skills needed to succeed in the fast-paced and diverse world of PR. The curriculum, including an emphasis on social media, is informed by a program advisory committee to ensure industry relevance and exceeds current provincial PR program standards and includes multiple networking opportunities for students to meet industry professionals. You’ll gain a hands-on learning experience via a 152-hour field placement and applied learning projects involving industry clients in the second term.

What You’ll Learn

• Write clear, targeted communication materials.
• Apply knowledge of public relations and organizational theories, and public relations practices, strategies, and history to develop and execute public relations plans.
• Complete all work in accordance public relations codes of professional ethics, standards, and practices; and relevant law.
• Conduct and coordinate research to develop communication strategies to meet information needs of internal and external publics.
• Develop clear and measurable communication objectives and identify techniques to evaluate the achievement of these objectives.
• Adapt to, work within, and influence organizational policies and procedures.
• Develop, deliver, and coordinate a variety of presentations.
• Develop a project or tactical budget.
• Use computer hardware and software relevant to public relations.
• Coordinate the production of, and produce, visually effective print, graphic, and electronic communications.
• Develop ongoing strategies and plans to enhance personal and professional development and to promote the development of the public relations profession.