Behavioural Insights (BI)

Behavioural Insights (BI) uses principles from the Behavioural and Decision Sciences (including Psychology and Economics) to encourage decisions that promote health, wellness, and happiness. By accounting for the ways that people make decisions and behave in the real world, BI improves programs, policies, and products in ways that encourage positive changes in consumers, citizens, and employees. BI knowledge and skills are increasingly in demand in both the public and private sectors.

The Advanced Professional Certificate in Behavioural Insights is a rigorous nine-month program that gives students the knowledge and skills to design and evaluate BI solutions in the workplace.

Learn how Behavioural Insights creates positive behavioural change. The Fundamentals of Behavioural Insights is a 3-week introductory course that provides the knowledge to add a BI lens to how to approach problems. The course can be taken as open enrolment or as a required prerequisite for the certificate program.

What You’ll Learn

• Gain a greater understanding of the theory and practice of BI.
• Design and conduct exploratory research.
• Design BI solutions that shift behaviour to create positive change.
• Design and conduct a randomized controlled trial (RCT).
• Analyze and interpret data to evaluate the impact of BI solutions.
• Use ethical frameworks to evaluate BI projects.
• Apply project management, strategic thinking, and creative problem-solving skills to a real BI project.