Business Administration Sales & Digital Marketing Program

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

What You’ll Learn

• Develop strategic marketing plans
• Conduct primary and secondary market research
• Manage various digital marketing channels such as social media
• Evaluate return on investment for various marketing media
• Use Search Engine Optimization and web analytics to improve profitability
• Devise and execute effective sales presentations and negotiation strategies
• Perform accounting activities and analyze financial statements
• Productively use MS Office including Word and Excel
• Communicate effectively using various communication channels