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Duration

4 weeks

Tuition

$2,800

 

May 1-May 22

Commitment

Part-Time

Delivery

Live Online

Credential

Certificate

Year Founded

2024

Scholarships

no

Storytelling matters. In business, a compelling narrative can strengthen support for a business plan, motivate team members, win over investors, energize a public-relations campaign, and gain executive leadership and Board of Director approval. Drawing on the expertise of The Globe and Mail’s award-winning newsroom and experienced business communicators, this course provides practical approaches, proven frameworks, and numerous opportunities to develop and present a range of narratives.

Through a mix of large group sessions, peer-learning groups, expert panels, and interactive workshops with real-time feedback, participants will hone their skills and build competency and confidence to engage and influence stakeholders at every level.

What You’ll Learn
• Strengthen written and verbal business communication skills with proven frameworks for constructing persuasive and captivating narratives.
• Craft clear and concise messaging that highlights key takeaways.
• Make impactful recommendations through advanced techniques that secure stakeholder approval and simplify the decision-making process.
• Use visuals, including data visualization, strategically to deliver ideas that are clear, effective, and memorable.
• Leverage enhanced presentation skills to influence stakeholders and achieve desired outcomes.
• Identify the unique needs of diverse audiences and tailor narratives for maximum relevance and impact.

 

Ready to get started?

Next Cohort: May 1-May 22

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