Communications

A communications manager oversees general communications for an organization, often for internal and external purposes, and primarily intends to engage clients and customers. Their duties include preparing marketing materials, writing news releases, monitoring media coverage and generally shaping a powerful message and positioning that is delivered consistently across an organization.

They may oversee communications for new products, events, and special promotions, supervise a team of communicators and content creators and respond to communication issues.

To be successful in a communications role, you should be proficient in oral and written communication, which includes having the confidence to present material to a large audience. Communications professionals should have excellent problem-solving and data analysis skills. It can be helpful to have experience managing social media platforms, including content creation and reporting on the return on investment across these platforms.

A communications professional typically has a bachelor’s degree in a field such as communications, public relations, or journalism, in addition to communications courses to continuously advance their skills. In some larger organizations, a master’s degree in a relevant field, like an MBA, for example, may be required in more senior positions. A graduate degree such as a master’s degree in Strategic Communications may also provide you with higher-paying jobs and career advancement opportunities. Specific programs can be taken for business communications through continuous learning divisions of colleges and universities in Canada.

Job titles in the communications realm include Social Media Specialist or Manager, Communications Coordinator, as well as various titles for public sector or college or university communications officers.

The average salary for a communications manager in Canada is $65,135 per year. However, this amount will vary based on location, experience, and industry.