Experimental Marketing

What if you knew exactly the right channels to acquire (and convert) quality customers? Take control of your growth. In this course, you’ll learn how to tap into growth marketing’s experimental, nimble and data-driven approach to find opportunities to convert your customer at every stage of your funnel—from awareness to referral. This course comes with access to the Growclass community and a year long calendar of live workshops and editing sessions.

What You’ll Learn

• What is Growth?: Laying a steady foundation for your growth. We’ll introduce you to the growth funnel, start to think like experimental marketers, begin building our experimental marketing strategy, and learn how to run an effective experiment.
• The Growth Funnel: You’ll get into the growth funnel and how to think about it at every layer of your business, exploring case studies about how great brands leveraged theirs to find interesting and new growth opportunities.
• Experimentation Mindset: Shift your thinking from traditional, linear marketing thinking to a more experimental, nimble, and data-driven approach to growth.
• Building Your Experimentation Plan: Explore how to build your marketing experimentation plan. You’ll learn where to start and how to find the most impactful growth opportunities in your business, focus resources and budget, prioritize your marketing plan and get stakeholder buy-in.
• Running a Growth Experiment: Dig into the nuts and bolts of setting up and running your growth experiments. You’ll leave with a framework that will make it easy for you to measure and share your experiment results and learnings.

You’ll also get access to Growclass’ live members-only workshop and event calendar plus their moderated Slack community – where kind, ambitious professionals are waiting to cheer you on, lend some advice, and help you grow.

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.