Google Ads

Google Ads puts you in front of your target audience right when they’re searching for businesses like yours—but most marketers don’t know where to start. Connect with your ideal customers and drive real sales. Learn how to set up your account and get confident with keyword research, structuring your ad groups, writing high performing copy, and generating real sales. This course comes with access to the Growclass community and a year long calendar of live workshops and editing sessions.

What You’ll Learn

• Creating and Navigating Your Google Ads Account: Lay a strong foundation for running Google ads. Like Facebook Manager, the key to a great campaign is understanding how to navigate your account.
• Campaign and Ad Group Structure: Go over the structure and hierarchy of setting up campaigns in your Google account. Learn how ad groups fit into campaigns, how keywords fit into ad groups, and ad group themes that will go within each campaign.
• Keywords: Keywords are the bread and butter to Google ads. Learn Growclass’ tried and true process for organizing keywords and putting them to action. They’ll breakdown the 4 types of Keyword Match Types, when to use them, and how to input your keywords into AdWords Wrapper plus the importance of Negative keywords and what to do with them.
• The Anatomy of a Google Ad: What makes up a great ad? Growclass will take you through each extension type, what they look like, and how to use them, and then we’ll show you examples of ads from great to not-so-great.
• Bidding and Budgets: Learn how to set your budget, what the three different types of bidding strategies are, and when to use them.
• Targeting and Audience: Dive into location and audience targeting. Build the foundation of your audience building, types of audiences to use in Google Ads and how to target based on location.
• Tracking Performance with Conversions: Learn the different types of conversions and how to set them up, from website, app, or imported.
• Creating a Campaign: Put everything you learned about Google Ads into setting up a campaign. Growclass will walk you through each step, from start to finish.

You’ll also get access to Growclass’ live members-only workshop and event calendar plus their moderated Slack community – where kind, ambitious professionals are waiting to cheer you on, lend some advice, and help you grow.

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.