Growth Marketing

Growclass is a support system for your career. It’s a growth marketing course taught by experts, with a full year of access to live personal and professional workshops, and a community of people who want to see you succeed.

With Growclass, you will learn the key digital marketing skills necessary to upskill for a new workforce: customer psychology, growth funnels, retention and referral strategy. You’ll also learn in demand growth channels including SEO, content marketing, ads, and email marketing.

When you join, you’ll be welcomed into a warm community of marketers, founders, and entrepreneurs. You’ll also have access to video lessons, strategic reflection exercises, a toolkit, and downloadable templates and resources.

Every week you’ll be invited to live events like tear up sessions where you can get expert feedback on your work, professional development workshops with instructors from companies like LinkedIn, Google, and Shopify, and personal growth workshops to help you feel less anxious and more clear about your career.

Growclass members get promotions, start companies, grow their businesses, and build real confidence at work. They’ll provide you with the skills necessary to grow your career, and the support network to make it happen.

What You’ll Learn

• Experimental Marketing: You’ll learn how to develop a growth mindset and experimental framework to lean on data to uncover insights that save you precious time and resources.
• Customer Psychology: This module is all about getting into the heads of your most valuable customers, to uncover the leanest ways to convert them. You’ll design your customer interviews, actually have real conversations, and in the process transform your messaging and growth strategy.
• Goal Setting & Analytics: Learn all about setting smart goals for your growth to create focus. Without tracking, you are running blindfolded with both hands tied behind your back. With them, you can see clearly, dodge obstacles, and optimize your marketing budget.
• Conversion Copywriting: The copy on your landing pages, in your ads, and in your emails are directly tied to sales. You’ll get the tools to feel confident writing landing pages, ad creative, and funnels that convert customers 15x faster.
• Facebook Ads: This module goes deep into how to build high performing Facebook ad campaigns. Gordon Leslie, a Facebook Ads expert and Co-Founder of Client Magnet spends millions of dollars in Facebook ads, and will share his over 10 years of experience optimizing every dollar of an ad budget. Learn how to build high performing creative, funnels that convert, and how to scale your budget intelligently.
• Google Ads: You’ll start at the beginning by setting up your account, and by the end of this module you’ll feel confident with keyword research, structuring your ad groups, writing high performing copy, and generating real sales with Google Ads. Adam Scanlon has dedicated the past 10 years of his career to Google Ads, and will unlock everything in his big incredible brain in this module.
• Search Engine Optimization: SEO is a key tactic to bring organic traffic to your business– but most people are doing it wrong. In this lesson you’ll learn how to set up a framework for SEO. You’ll learn technical SEO, onsite, content optimization, and offsite SEO.
• Email Marketing: Email is the most important source of revenue for most businesses. You’ll learn the most important part of email marketing, deliverability a.k.a making sure your emails actually land in your customers inboxes. You’ll dig in to how to build a larger and more engaged list, how to build automated funnels for onboarding, abandoned cart, and sales flows, and how to use behavioural psychology to write better emails.

Growclass is offering $100,000 in scholarships for marginalized communities and folks experiencing financial hardship.