Business Administration Undergraduate Program

The study of business administration involves a number of functional areas including accounting, information systems, finance, marketing, operations management and human resource management. These functional areas are developed from a number of basic disciplines. For example, marketing relies on the disciplines of microeconomics, statistics and psychology: finance and operations management rely on mathematics and statistics and human resource management relies on psychology and sociology. The practice of business administration does not take place in a vacuum. Understanding the environmental context and its relationship with a functional area is essential to the development of effective decisions, policies and strategies.

The Business Administration Programme will have a threefold thrust. The programme will provide the student with a basic understanding of certain core disciplines such as quantitative methods, economics and psychology. It will also provide the student with a basic understanding of each of the functional areas such as finance, accounting, human resources and marketing. Finally, it will include courses, which require integration of the functional areas. The overarching goal is to provide the student with a broad, well-grounded education in business administration.