Public Relations – Event Management

Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.

Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will: learn from guest speakers in the industry, participate in a speed-mentoring event and micro-networking session, meet with industry professionals and PR agencies in Toronto, stage a mock disaster during Crisis Communications Week and plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.

What You’ll Learn

• Write clear, targeted communications materials that deliver your message persuasively.
• Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
• Use new media, social media and graphics creation to promote your message.
• Develop a solid portfolio of relevant workplace skills.

Finish your studies with a four-week field placement, applying your learning on the job. Loyalist students have completed placements with: Government agencies, Toronto International Film Festival, Toronto Argonauts football team, Canadian Wildlife Federation and World Vision Canada.

Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms. You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager. Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.