Public Relations – Bachelor of Communications

Public relations professionals use strategic thinking and relationship building to get it done. Find your focus in communications areas such as interpersonal and organizational communication, crisis and issues management, or communication planning. Learn how to successfully build and maintain relationships with key audiences and create strategic programs — skills that are integral to any organization’s success.

The Bachelor of Communication – Public Relations degree at Mount Royal is designed for individuals interested in learning how to assist organizations to manage their communication with a variety of audiences and key stakeholders in ways that build and maintain ethical and mutually beneficial relationships.

The degree blends human and organizational communication theory with an interdisciplinary curriculum that will allow students to learn and work with students in Journalism and Digital Media, Broadcast Media Studies and Information Design. As well, a strong General Education component, common to all Mount Royal degrees, will ensure breadth of study and the ability for students to pursue a discipline outside of communication more fully.

The Public Relations curriculum includes basic and strategic communication planning, research theory and design, international and intercultural communication, media relations, fund development and corporate philanthropy, issues management and crisis communications, and the basics of financial communication through a course in investor relations. Specific skills, critical to a successful public relations professional are learned through several intensive writing courses, computer-mediated communication, the basics of layout and design, and event management.