Public Relations

To meet the demand for communications professionals, this program blends public relations (PR) theory with practical experience. Organizations need skilled communicators who are adept at speaking to their employee base, shareholders, the media and the public-at-large. Because of the skills they possess, PR professionals play key leadership roles within their organizations and are valuable contributors to strategy development. This program will challenge and perfect your research skills, writing skills, presentation skills and strategic-thinking skills – all of which are required by the successful PR practitioner.

This is a very practical, hands-on program, designed to mirror the processes you find in any public relations or communications agency. You’re expected to have basic Microsoft Office computer skills, be adept at research and comfortable navigating social media. This is an intensive post-graduate program that carries a significant course load.

NSCC’s unique mentorship program matches you with a practising PR professional throughout the duration of the program. Your mentor will evaluate your work from a real-world perspective. Guest facilitators with a broad range of practical experiences are brought into the classroom regularly.

Field experience (work placement) is a mandatory credit course, providing you with the opportunity to apply your knowledge and skills outside of the classroom. This placement will prepare you for your first job in the public relations field. Opportunities are typically unpaid and last approximately 5 weeks.