Business – Marketing

Business – Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, events, and retail while developing teamwork, communication, and general business skills. In addition, students participate in the design and presentation of marketing, advertising, and event plans.

What You’ll Learn

• Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
• Contribute to the development of an integrated marketing communication plan for a product, concept, good, and/or service based on an identified market need or target.
• Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
• Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
• Contribute to the development of strategies related to pricing for a product, good, and/or service.
• Analyze the viability of a concept, product, good, and/or service in local, national, or global markets.
• Participate in conducting market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately, in oral, written, graphic, and interactive media formats.
• Plan, prepare, and deliver a sales presentation or pitch to address the needs of the client.
• Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
• Develop learning and development strategies to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.