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Duration

2 years

Tuition

$5,392

  ,

Sep 6-Dec 22

Plus 2 other start dates

Jan 3 - Apr 26 2024

May 1 - Aug 30 2024

Commitment

Full-Time

Delivery

Classroom

Credential

Diploma

Year Founded

1967

Scholarships

yes

Business – Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.

What You’ll Learn

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

Ready to get started?

Next Cohort: Sep 6-Dec 22

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Student Reviews (8)

Conestoga College

Best in Ontario

Kristen Chan

Kitchener-Waterloo • April 12, 2022

Graduated From

Bachelor of Early Learning Program Development (Honours)

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Lots of work-integrated (WIL) learning and amazing community feel to this program at Conestoga. Invaluable experience in a kindergarten classroom topped off excellent classroom training by first-rate professors in this bachelor's degree program. Highly...

Lots of work-integrated (WIL) learning and amazing community feel to this program at Conestoga. Invaluable experience in a kindergarten classroom topped off excellent classroom training by first-rate professors in this bachelor's degree program. Highly recommended.

Conestoga College

Great applied program

Tyler M.

Kitchener-Waterloo • January 13, 2022

Graduated From

Software Engineering Technology (Optional Co-Op)

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I'm in my second year of the Software Engineering Technology program and have only great things to say about my experience. Good faculty and curriculum, nice campus, and a lot of focus on career support and practical training. Glad I chose it over comp...

I'm in my second year of the Software Engineering Technology program and have only great things to say about my experience. Good faculty and curriculum, nice campus, and a lot of focus on career support and practical training. Glad I chose it over computer science in the end.

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