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Duration

2 years

Tuition

$5,392

  ,

Sep 2-Sep 2

Plus 2 other start dates

Jan 5 - Jan 5 2028

May 4 - May 4 2028

Commitment

Full-Time

Delivery

Classroom

Credential

Diploma

Year Founded

1967

Scholarships

yes

Business – Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, events, and retail while developing teamwork, communication, and general business skills. In addition, students participate in the design and presentation of marketing, advertising, and event plans.

What You’ll Learn

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan for a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good, and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national, or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic, and interactive media formats.
  • Plan, prepare, and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.

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Next Cohort: Sep 2-Sep 2

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Student Reviews (28)

Write a Review

Conestoga College

Thoughtfully designed with a clear, big-picture approach

Dan Dreer

Kitchener-Waterloo • February 12, 2025

Graduated From

Massage Therapy

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

The program is thoughtfully designed with a clear, big-picture approach. Its structure and course progression create a natural flow, making it easier for students to connect concepts across subjects—from Professional Orientation to Patient Management...

The program is thoughtfully designed with a clear, big-picture approach. Its structure and course progression create a natural flow, making it easier for students to connect concepts across subjects—from Professional Orientation to Patient Management. Each course builds on the next, reinforcing learning in a way that feels seamless. At its heart, the program reflects our shared purpose in healthcare: to help others. It’s reassuring to know that this foundation will equip us with the skills we need as we enter the workforce.

Conestoga College

I love the institution!

Kelvin Bernard-Mgbemele

September 23, 2024

Graduated From

not provided

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I love the institution! Very organized, nice and brilliant professors, state of the art facilities and more!

I love the institution! Very organized, nice and brilliant professors, state of the art facilities and more!

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