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Duration

1 year

Tuition

$2,696

  Kitchener-Waterloo

Jan 8-Aug 30

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1967

Scholarships

yes

Conestoga College’s Event Management program is a one-year, full-time graduate certificate program that is specifically designed to meet the needs of a growing industry in the planning and management of virtual and live in-person events. The program provides graduate students with specialized training and practical hands-on learning opportunities. Students will develop a portfolio of event experience while collaborating with community partners designing, developing, promoting, and executing events in the public, non-profit, and corporate sectors. Students will utilize project management systems and technological applications; they will apply traditional, virtual, and social marketing tools. Students will create budgets, cost the food and beverage elements of catering, select venues, manage staffing, and customer stakeholder relations. The faculty team are event industry professionals who have over 100 combined years of experience managing, owning, and operating hospitality businesses and event companies.

What You’ll Learn

  • Create, plan, and design an event to meet organizational and/or client needs.
  • Coordinate event site, logistics, and staging, to achieve the event objectives.
  • Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
  • Coordinate staff, contractors and volunteers to deliver the desired results of an event.
  • Manage the financial aspects of an event to meet event objectives.
  • Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
  • Develop strategies to mitigate risk and liability to ensure the safety and security of participants during the event.
  • Conduct oneself in an ethical and professional manner with clients, contractors and participants of events to create and maintain positive experiences and relationships.
  • Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
  • Develop and implement funding mechanisms to support event objectives such as sponsorships programs, fundraising initiatives and/or grants.
  • Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
  • Engage in ongoing learning for professional and career growth.

Admission Requirements

  • A two- or three-year diploma or a degree from an accredited college or university.

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Student Reviews (16)

Write a Review

Conestoga College

Experience at Conestoga College

Jessie

Kitchener-Waterloo • November 20, 2023

Graduated From

Strategic Marketing Communications

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

5 stars

So far, my course at Conestoga has given me a new professional perspective with a practical curriculum and professors with market experience, where we can practice everything we learned in class in our assignments and the job market.

So far, my course at Conestoga has given me a new professional perspective with a practical curriculum and professors with market experience, where we can practice everything we learned in class in our assignments and the job market.

Conestoga College

SET Review

Victor Barbosa Nogueira

Kitchener-Waterloo • November 19, 2023

Graduated From

Software Engineering Technology (Optional Co-Op)

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

5 stars

As someone without any previous experience with programming, I think this program gave me a very solid foundation. I am still in my second year, but when I look back and see all the things that I learned in such a short period of time, I feel very prou...

As someone without any previous experience with programming, I think this program gave me a very solid foundation. I am still in my second year, but when I look back and see all the things that I learned in such a short period of time, I feel very proud of myself.
I cannot think of a better program option for me. However, it does mean this program is perfect. There are some courses that you will learn some outdated knowledge, but even though you can still take advantage of a portion of that. And it is an exception; overall, all the courses will teach valid and updated concepts.

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