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Next Cohort: Jan 8-Aug 30
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Duration
1 year
Tuition
$2,696
Kitchener-Waterloo
Jan 8-Aug 30
Commitment
Full-Time
Delivery
Classroom
Credential
Graduate Certificate
Year Founded
1967
Scholarships
yes
Conestoga College’s Event Management program is a one-year, full-time graduate certificate program that is specifically designed to meet the needs of a growing industry in the planning and management of virtual and live in-person events. The program provides graduate students with specialized training and practical hands-on learning opportunities. Students will develop a portfolio of event experience while collaborating with community partners designing, developing, promoting, and executing events in the public, non-profit, and corporate sectors. Students will utilize project management systems and technological applications; they will apply traditional, virtual, and social marketing tools. Students will create budgets, cost the food and beverage elements of catering, select venues, manage staffing, and customer stakeholder relations. The faculty team are event industry professionals who have over 100 combined years of experience managing, owning, and operating hospitality businesses and event companies.
What You’ll Learn
- Create, plan, and design an event to meet organizational and/or client needs.
- Coordinate event site, logistics, and staging, to achieve the event objectives.
- Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
- Coordinate staff, contractors and volunteers to deliver the desired results of an event.
- Manage the financial aspects of an event to meet event objectives.
- Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
- Develop strategies to mitigate risk and liability to ensure the safety and security of participants during the event.
- Conduct oneself in an ethical and professional manner with clients, contractors and participants of events to create and maintain positive experiences and relationships.
- Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
- Develop and implement funding mechanisms to support event objectives such as sponsorships programs, fundraising initiatives and/or grants.
- Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
- Engage in ongoing learning for professional and career growth.
Admission Requirements
- A two- or three-year diploma or a degree from an accredited college or university.
Ready to get started?
Next Cohort: Jan 8-Aug 30
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Student Reviews (16)
So far, my course at Conestoga has given me a new professional perspective with a practical curriculum and professors with market experience, where we can practice everything we learned in class in our assignments and the job market.
As someone without any previous experience with programming, I think this program gave me a very solid foundation. I am still in my second year, but when I look back and see all the things that I learned in such a short period of time, I feel very prou...