Customer Relationship Marketing and Sales Management

Students in Fanshawe’s Customer Relationship Marketing and Sales Management program will level up their sales and marketing skills with the knowledge and ability to understand CRM as a business strategy.

The customer relationship management courses provide knowledge in CRM and CX, with an emphasis on marketing automation tools and how they provide important data on customer data, social selling and social CRM expertise that is needed to meet this evolving future digital economy, and social media and inbound marketing tactics.

What You’ll Learn

• Learn CRM and CX best practices, strategies, tactics, tools, and techniques.
• Understand the strategic thinking behind CRM to facilitate informed decision-making.
• Explore various CRM technologies including Salesforce, Tableau, MailChimp, HubSpot, LinkedIn Sales Navigator, Trailhead, etc.
• Industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.
• Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problems for a business in the community.
• Discover tactics for effective account development in sales and sales management.