Master of Arts in Digital Media and Global Communications

The Master of Arts in Digital Media and Global Communications program at the University of Niagara Falls Canada is a professionally oriented degree program tailored to prepare graduates for careers in the dynamic world of digital media.

This 45-credit program, which can be completed in five instructional terms over 18 months, offers a solid foundation in intercultural storytelling across multiple platforms, including marketing, public relations, advertising, social media, gaming, eSports, entertainment, and education.

Designed with flexibility in mind, the curriculum focuses on ideation, creativity, and design for digital media, preparing graduates for roles such as digital marketing strategists, social media specialists, public relations and advertising executives, intercultural communications specialists, and various producer, designer, manager, technical artist, and entrepreneur positions.

Domestic students $17,505
International students $39,375

Admission Requirements

• Bachelor’s Degree – Completion of a recognized undergraduate degree equivalent to the four-year honours degree.

What You’ll Learn

• Comprehensive understanding of the foundational principles that drive digital media, including core concepts, platforms, and industry dynamics.
• Cultural perspectives shape communication styles and strategies in a globalized, digital environment.
• Emphasis is placed on responsible data use, highlighting ethical considerations, privacy regulations, and communication best practices in the digital realm.
• Examine proper conduct and ethical dilemmas in digital spaces, particularly as they relate to artificial intelligence and emerging technologies.
• Introduction to tools and techniques for creating engaging, interactive digital content across platforms and audiences.
• Analytical and creative skills are developed through research methodologies, design thinking, and entrepreneurial practices in digital media contexts.