Digital Marketing

This two-semester graduate certificate program prepares students to launch and advance their careers in digital marketing by mastering the design, execution, and optimization of powerful marketing strategies across today’s leading platforms. Combining theory with hands-on experience, the program emphasizes the use of cutting-edge tools and technologies—including data analytics and AI—to develop the practical skills required to thrive in a rapidly evolving digital landscape. Students gain a deep understanding of digital marketing principles and best practices, ensuring they can craft effective, measurable strategies that drive engagement and results.

Throughout the program, learners develop expertise in search engine optimization (SEO), search engine marketing (SEM), social media strategy, and content creation. They learn to design compelling digital narratives, manage campaigns across multiple platforms, and analyze performance through data-driven insights. By integrating project management techniques, ethical marketing practices, and AI-powered tools, graduates are fully equipped to create and implement innovative, results-oriented marketing strategies that align with business goals and audience needs.

Admission Requirements

• Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent.

What You’ll Learn

• Design, execute, and evaluate data-driven digital marketing strategies using the latest tools and technologies.
• Apply SEO, SEM, and social media marketing techniques to target and engage specific audiences.
• Create compelling digital content, narratives, and user experiences across multiple platforms.
• Leverage analytics and AI to monitor performance, optimize campaigns, and enhance marketing effectiveness.