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Duration

5 or 10 weeks

Tuition

$3,250

  Toronto

Apr 5-Jun 7

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

Ready to get started?

Next Cohort: Apr 5-Jun 7

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Student Reviews (201)

BrainStation

Amazing instructors and community

Natasha Leblanc

Toronto • January 5, 2022

Graduated From

Web Development Diploma

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

BrainStation feels like an important part of the city. I was lucky to learn at their Toronto campus on King St. which is a hive of activity for students and speakers and instructors from the big names in tech and business.

Pros: The instructors...

BrainStation feels like an important part of the city. I was lucky to learn at their Toronto campus on King St. which is a hive of activity for students and speakers and instructors from the big names in tech and business.

Pros: The instructors are just top-notch. I felt lucky to learn from these people who had so much work experience and passion for teaching. The curriculum included all the latest - from HTML and JavaScript to jQuery and really whatever else you want to explore once you have the foundations down. The program is condensed into about 3 months with a new 8-month option for people who can't afford to take the time off work.

Cons: Not really a con, but be ready to learn. It can be fast-paced but BrainStation's goal is to get you job-ready fast.

Note: I studied in-person not online, but colleagues who have taken BrainStation's live online courses say it is world class.

BrainStation

Overall experience

Jacklyn Perez

September 23, 2021

Graduated From

Online Social Media Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

It was great and i had the best teachers

It was great and i had the best teachers

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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