Ready to learn more?
Next Cohort: Jan 19-Mar 23
5 or 10 weeks
Jan 19-Mar 23
Jan 23 - Feb 27 2021
Feb 17 - Apr 21 2021
Feb 28 - Mar 28 2021
Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.
Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.
The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.
What You’ll Learn
You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.
- Brand Strategy: How to define your brand.
- Social Media: An overview of the various platforms and strategies, both organic and paid.
- E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
- Search Engine Optimization: How to build an SEO strategy.
- Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
- Analytics: How to collect data and make strategic decisions using Google Analytics.
Ready to get started?
Next Cohort: Jan 19-Mar 23
Student Reviews (170)
Fast-paced, high value
Jared AToronto • November 23, 2020
I took BrainStation's Design Thinking course over two days in October 2020. I was initially curious if the fast-paced, shorter-term course would have a lasting impact, but the second class did an excellent job of giving us time to think about how to ap...
I took BrainStation's Design Thinking course over two days in October 2020. I was initially curious if the fast-paced, shorter-term course would have a lasting impact, but the second class did an excellent job of giving us time to think about how to apply principles to current and future roles right away. The exercises were really well thought out given how quickly we moved from one concept to the next, but I think the narrative structure of the course was what really brought it home to make it a great value.
UX Design Class Great Intro for Beginners
Garima ChopraToronto • November 20, 2020
User Experience Design
I took the 10 week UX Design class virtually from Sept - Nov 2020. The course material covered all the basics of design and required us to explore design tools. Throughout the class you'll be working on a project that you build on as you learn new mate...
I took the 10 week UX Design class virtually from Sept - Nov 2020. The course material covered all the basics of design and required us to explore design tools. Throughout the class you'll be working on a project that you build on as you learn new material each week. The instructors were engaging and incorporated a lot of activity time in the class to learn to apply the skills we learned and to connect with our peers. By the end of the 10 weeks you have a project you can add to portfolio that is well researched, tested, and you are given feedback if you want to continue working on it. I recommend the class to anyone starting in UX design.
Do you offer financing for tuition?
Yes we do! We offer different payment options based on the course to make our education as accessible as possible.
Are computers provided?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.
Can I just learn on my own?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!
Who are my teachers?
All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.