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Duration

5 weeks or 4 days

Tuition

$3,540

  Toronto

Sep 28-Nov 2

Plus 3 other start dates

Sep 30 - Dec 9 2019

Oct 3 - Dec 5 2019

Nov 10 - Dec 8 2019

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Next Cohort: Sep 28-Nov 2

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Student Reviews (46)

BrainStation

Digital Marketing – 10 Weeks

Toronto •

Graduated From

Digital Marketing

Overall:

4 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

na

I was intrigued to take this course after attending a Digital Marketing workshop led by the Digital Marketing instructor Sarah Budeja - her knowledge and skills are what really made me feel confident that taking this course would give me skills that wo...

I was intrigued to take this course after attending a Digital Marketing workshop led by the Digital Marketing instructor Sarah Budeja - her knowledge and skills are what really made me feel confident that taking this course would give me skills that would propell me forward in my career. There are various units within this course that were absolutely invaluable such as Google Ads, Google Analytics, Paid Search / Social and the list goes on. Something that is also amazing about these classes is that there are so many interesting and brilliant individuals in the class of all age groups and walks of life that really add a fresh perspective to discussions and projects. After taking this class I feel confident I can take my career in the direction I want it to go in.

BrainStation

Part time course

Vancouver •

Graduated From

User Interface Design Online

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I chose to enroll in the online UI course at Brainstation. With my work schedule along with other commitments, I thought that would be the best approach for me.

I’ve learned a lot of technical skills about UI including InVision, Sketch, proto...

I chose to enroll in the online UI course at Brainstation. With my work schedule along with other commitments, I thought that would be the best approach for me.

I’ve learned a lot of technical skills about UI including InVision, Sketch, prototyping, wireframing and creating high fidelity screens in 10 weeks. My instructor were helpful and always made themselves available. I would say the one negative I had, is I wish we had more time to get more in depth with sketch. I know that it was a part time course, but it would’ve been better to have more practice in class. Overall though, I enjoyed my time at BrainStation.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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