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Duration

5 or 10 weeks

Tuition

$3,250

  Toronto

Sep 28-Nov 30

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Student Reviews (199)

BrainStation

Do not recommend

Brittany Tilstra

Toronto • July 26, 2021

Graduated From

Product Management Online

Overall:

1 out of 5

Instructors:

4 stars

Curriculum:

2 stars

Job Assistance:

1 stars

I took the Product Management course Nov-Dec 2020. The instructors were great but the institution itself was so disappointing.

The class was way too full, I felt so bad for the instructors. We spent 2 of the classes just listening to other peopl...

I took the Product Management course Nov-Dec 2020. The instructors were great but the institution itself was so disappointing.

The class was way too full, I felt so bad for the instructors. We spent 2 of the classes just listening to other people's projects and the other classes whizzing through the material because the presentations took up so much time. I even submitted feedback that I had a bad experience and would like to talk to someone about it, never heard from anyone.

Now I'm trying to access course materials to review for my current role and I'm barred from accessing it 6 moths after paying thousands of dollars in tuition. The customer service agent has been zero help and evidently a disappointing experience went from bad to even worse somehow.

Save your money and don't bother.

BrainStation

Empathy empathy empathy

Natasha Motsi

Vancouver • July 20, 2021

Graduated From

Design Thinking

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

na

This was a great course focused on empathy and story telling. As a Product Delivery manager this really help synthesis the link between strategy, design and development.

This was a great course focused on empathy and story telling. As a Product Delivery manager this really help synthesis the link between strategy, design and development.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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