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Next Cohort: Apr 6-May 11

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Duration

5 weeks or 4 days

Tuition

$2,900

  Toronto

Apr 6-May 11

Plus 2 other start dates

Apr 8 - Jun 24 2019

Jun 4 - Jun 7 2019

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

Ready to get started?

Next Cohort: Apr 6-May 11

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Student Reviews (24)

BrainStation

Certificate, Data Science

Toronto •

Graduated From

Data Science Course

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

na

Brainstation continues to be an excellent experience!

I previously enrolled in the Data Analytics course in late 2018 and had a great time with the instructors (Lindsay & Ahmad). I followed it up with the Data Science course that I have just...

Brainstation continues to be an excellent experience!

I previously enrolled in the Data Analytics course in late 2018 and had a great time with the instructors (Lindsay & Ahmad). I followed it up with the Data Science course that I have just completed, to further my skills. This course was a pretty decent jump from the analytics one as it dives into programming and statistics a little. The course covers all the basics of python and goes as far as to touch on modeling via regression and other means. It does move very quickly and you do need to stay on top of it as it is easy to get lost. The instructors were very knowledgeable with real industry experience and applications. Brainstation and these two courses have given me the foundation to pivot my career into Data Science! Would definitely consider a full-time program in the future!

BrainStation

Highly recommend Product Management course at BrainStation

Toronto •

Graduated From

Product Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I was very impressed BrainStation’s part time Product Management course.

Andy Woo and Keith Dell were fantastic instructors -- they were always engaging with a vast knowledge of product management, and used real world examples from their work...

I was very impressed BrainStation’s part time Product Management course.

Andy Woo and Keith Dell were fantastic instructors -- they were always engaging with a vast knowledge of product management, and used real world examples from their workplace or otherwise to explain concepts. Given that the course was a limited amount of time, I felt that the instructors spent the right amount of time and the concepts that mattered.

Our outside of class work was manageable and a great way to solidify content learned in class. We presented projects to the entire class which was a valuable learning experience. As all the students came from a variety of workplaces, it was interesting to get feedback from classmates as well.

Would highly recommend this course and others at BrainStation to my friends and colleagues.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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