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Duration

10 weeks

Tuition

$3,250

  Toronto

Apr 25-Jun 13

Plus 2 other start dates

May 29 - Jul 24 2023

Jun 27 - Aug 15 2023

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Student Reviews (216)

BrainStation

Made learning fun again

Gareth Newman

February 14, 2023

Graduated From

Product Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

Hey, folks! I've spent some time in lecture halls, trying not to doze off as some professor drones on and on. But this class was completely hands-on, focused on small groups, and offered THREE instructors who were super knowledgeable and always happy t...

Hey, folks! I've spent some time in lecture halls, trying not to doze off as some professor drones on and on. But this class was completely hands-on, focused on small groups, and offered THREE instructors who were super knowledgeable and always happy to answer our questions. Collaboration was key and BrainStation has designed it into every aspect of the expereince. It was like we were all in it together, working toward a common goal. The PM curriculum is one of the original at BrainStation and has gone through what must have been a hundred iterations. But the best part? Instead of dreading class like I usually do, I was excited to go every week. Thanks, BrainStation, for making learning fun again!

BrainStation

Got me the job

Sarah Lee

February 14, 2023

Graduated From

Data Science Diploma

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

My instructors were incredible. The online portal for learning is impressive. The community of people, including the students, administration and professionals who speak at events and hire from BrainStation were all important parts of my experience. An...

My instructors were incredible. The online portal for learning is impressive. The community of people, including the students, administration and professionals who speak at events and hire from BrainStation were all important parts of my experience. And did I mention it was all OSAP eligible? Yup. This was honestly a game changing experience for me and is a big part of the reason why I have a job in the field.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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