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Duration

5 weeks or 4 days

Tuition

$2,900

  Toronto

Dec 4-Dec 7

Plus 1 other start dates

Jan 12 - Feb 9 2019

Commitment

Part-Time

Delivery

Classroom

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Next Cohort: Dec 4-Dec 7

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Student Reviews (13)

BrainStation

Second cohort

Toronto •

Graduated From

Data Science Course

Overall:

4 out of 5

Instructors:

3 stars

Curriculum:

4 stars

Job Assistance:

3 stars

I attended the first cohort of this course. It was overall a good experience but because it was their second time delivering this course, it wasn't delivered as smoothly / as organized as I would've liked. On the part of the instructor, too much time s

I attended the first cohort of this course. It was overall a good experience but because it was their second time delivering this course, it wasn't delivered as smoothly / as organized as I would've liked. On the part of the instructor, too much time spent on going through lessons and not enough time spent on application of the lessons. He also spoke quickly and a number of people complained that they weren't learning from him because of that. They didn't cover Seaborn for plotting at all in the course which I thought was a mistake (only covered matplotlib).

Overall, you got out of the course what you put in...there wasn't much pressure to do the homework or do a good job on the final project, for example...but, if you did, you'd get a good amount of knowledge out of it. Many people in the class slacked off as a result. I would've preferred a more competitive / slightly higher pressure atmosphere as that tends to lead to better learning for everyone. Also, I think the teaching could have been significantly better.

BrainStation

The Best Intro to HTML/CSS

Vancouver •

Graduated From

Web Development

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I took Brainstation’s part-time Web Dev course.

For me BrainStation's Intro to Web Dev course seemed like a great option to dip my toes into the world of HTML and CSS. Taking a full-fledged coding bootcamp felt way to risky, given the fact tha

I took Brainstation’s part-time Web Dev course.

For me BrainStation's Intro to Web Dev course seemed like a great option to dip my toes into the world of HTML and CSS. Taking a full-fledged coding bootcamp felt way to risky, given the fact that I have never coded/worked in the industry before.

The course is geared towards people with little to no experience in coding, but I would say that a tiny bit of knowledge of HTML would probably be helpful in the beginning, but not entirely necessary, as the first couple of classes are dedicated to going over the basics.

The course is taught by people currently working in the industry which allows them to be able to relate the content to real life examples from their day to day activities, in turn making the course feel much more grounded in reality.

Each class has a hands-on project which I found to be key to quickly understand each concept covered throughout the "lecture". Instructors go over the projects to clarify any questions and are always available to help and guide through finding a solution if you are stuck.

It was remarkable to see how far I got in just 10 weeks. I went from only knowing a few bits of HTML elements - but not well enough to create even a basic site - to having actually created a site to be used as my resume, it works well and looks professional, something that I wouldn't be embarrassed to show to others.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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