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Next Cohort: Jan 18-Feb 22

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Duration

5 weeks

Tuition

$3,540

  Toronto

Jan 18-Feb 22

Plus 2 other start dates

Jan 20 - Mar 30 2020

Mar 1 - Mar 29 2020

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

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Next Cohort: Jan 18-Feb 22

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Student Reviews (54)

BrainStation

Product Management – a course for everyone!

Toronto •

Graduated From

Product Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

na

I highly recommend this course to anyone who wants to pursue product management or is just looking to refine their skills in business strategy and thinking.
The flow of the course was well structured, and there were a lot of real-world examples t...

I highly recommend this course to anyone who wants to pursue product management or is just looking to refine their skills in business strategy and thinking.
The flow of the course was well structured, and there were a lot of real-world examples to compare the frameworks to. I specifically found the in-class project a very useful way to apply the frameworks in a practical way.

In addition to learning all the tools and steps to bring a product (physical, or tech) to market, a lot of these tools are also applicable to strategic thinking to all types of business. The tools and insights gave me a fresh perspective on our customer profiles, our strategic offering, the SWOT and risk analysis of the future of our business and more. It was also really valuable to see how other people used these tools to apply to their product, and to learn from both our instructor and the people in the class.

The instructors were very experienced, had a clear course syllabus with an intuitive flow, and the custom platform BrainStation has implemented made it easy to follow along with the lecture material, find extra supportive materials, and to submit projects.
I would recommend this course to anyone- as there is something applicable for all.

BrainStation

Brainstation Machine Learning Course

Toronto •

Graduated From

Machine Learning

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I have been hearing a ton about AI in the media and felt it was important to understand it at a deeper level. Having never written a line of code, I knew it would be a challenge for me but felt with the right instructor I could learn. After searching t...

I have been hearing a ton about AI in the media and felt it was important to understand it at a deeper level. Having never written a line of code, I knew it would be a challenge for me but felt with the right instructor I could learn. After searching through many different schools in Toronto I finally chose Brainstation. I did the once a week Saturday full day courses and the instructor (Casey) was amazing. The course covered a very wide variety of topics including Neural networks, Gradient Descent, NLP and Random Forest Models. I appreciate the depth of the course and the hands on nature of it. What was amazing is Casey's insights into how Machine Learning works in a corporate setting and laying out very practical applications for it as well as career strategies. The learning systems Brainstation use (Synapse) are very comprehensive and taff would respond to queries ASAP. By the end of the course I was able to make a machine learning/ Artificial Neural Network model to predict California real estate prices. It was definitely challenging but taking this course was the best decision I made. Highly highly recommend taking the leap, even if you are a NEWBIE like me:)

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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