Ready to learn more?
Next Cohort: Aug 4-Oct 6
5 or 10 weeks
Aug 4-Oct 6
Sep 20 - Nov 22 2022
Sep 24 - Oct 29 2022
Oct 12 - Dec 14 2022
Nov 13 - Dec 11 2022
Nov 21 - Feb 13 2023
Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.
Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.
The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.
What You’ll Learn
You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.
- Brand Strategy: How to define your brand.
- Social Media: An overview of the various platforms and strategies, both organic and paid.
- E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
- Search Engine Optimization: How to build an SEO strategy.
- Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
- Analytics: How to collect data and make strategic decisions using Google Analytics.
Ready to get started?
Next Cohort: Aug 4-Oct 6
Student Reviews (209)
Great PM course
AishwaryaApril 7, 2022
Product Management Online
Had a great time learning the core concepts for Product Management from Siddharth and Giuliano!! They broke down an incredible amount of information into well-organized lessons with real life examples, in-class group activities and two group presentati...
Had a great time learning the core concepts for Product Management from Siddharth and Giuliano!! They broke down an incredible amount of information into well-organized lessons with real life examples, in-class group activities and two group presentations. Working in groups helped add more perspective to the concepts and the feedback we received from the instructors was very valuable. This was an online course but the class structure enabled lots of interaction.
Thayana NowakApril 7, 2022
Digital Marketing Diploma
I attended BrainStation's digital marketing diploma program when COVID was raging and it was hard to stay focused. My incredible instructor Larissa Hildebrandt and classmates helped put me at ease. The marketing program is fast, in-depth and really han...
I attended BrainStation's digital marketing diploma program when COVID was raging and it was hard to stay focused. My incredible instructor Larissa Hildebrandt and classmates helped put me at ease. The marketing program is fast, in-depth and really hands-on. I was able to build a digital marketing strategy the company I work for while studying. My classmates pushed me and helped me understand marketing in ways I had not considered before. Like other people have said here, the community is amazing and will motivate you like never before!
Do you offer financing for tuition?
Yes we do! We offer different payment options based on the course to make our education as accessible as possible.
Are computers provided?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.
Can I just learn on my own?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!
Who are my teachers?
All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.