Chartered Marketer (CM) Designation

To equip marketers with a path to advancement and the tools they need to navigate the shifting marketing landscape, the CMA developed the Chartered Marketer (CM) – the only marketing designation in Canada. The CM is a powerful signal to employers and the broader business community that marketing is indeed an area of expertise. It’s also an impactful way to help further build credibility for the marketing profession.

Designed in collaboration with leading industry experts and educators, the full online CM program covers a broad range of topics including research and insights, financial management, campaign development, marketing technologies, and more. The curriculum is comprehensive and immersive, offering participants unparalleled opportunities to engage with each other and the content while learning from an experienced team of instructors.

Recognizing the diverse backgrounds and expertise levels of marketing professionals, the CMA offers accelerated pathways, making the journey to achieve the CM designation more streamlined than ever.

By achieving the CM designation, learners are not only acquiring the skillset that top employers demand but also positioning themself as a well-rounded marketer and strategic business thinker prepared for whatever the marketing world throws their way.

The Chartered Marketer (CM) Designation Program Course is ideal for marketers with a minimum of 1 year of verifiable experience.

CM courses include:

Marketing in Canada course as mandatory prerequisite for applicants with less than one year of marketing experience in Canada.

• Tools for Success: Set up to think strategically like a marketer
• Finance
• and Campaign Execution: Sharpen your business acumen and earn your seat at the C-Suite table
• Creative Elements of Marketing: Unleash your creative potential and learn how to maintain strong client and agency relationships
• Choice of 1 Specialization Elective: Brand, Media, Insights or AI
• Compliance for Marketers: A micro-course
• Summit: The final capstone course where you’ll master your marketing skills and get ready to showcase your new CM credentials

Accelerated pathways:

• Education Path: Holders of a marketing diploma/degree can accelerate their CM journey, requiring only 1-2 courses plus completion of the Compliance for Marketers micro course and the Summit course to achieve the CM designation.
• Experience Path: Marketers with at least 8 years of diverse marketing experience and a demonstration of career progression can apply for this path, needing only to complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation.
• Executive Advanced Standing Path: For those with 10 years of marketing experience at an executive level responsible for decision-making and people leadership.