Marketing Metrics Certificate

The Canadian Marketing Association’s Marketing Metrics Certificate Course is a must in today’s business environment, as marketers are increasingly more responsible and accountable for the economic impact of their programs. For many marketers, “number crunching” is often an anxiety-riddled exercise. However, let’s face it, marketing and sales is a numbers game. Learn how to calculate key business metrics to optimize costs and deliver better profits. This self-paced course examines some of the basic formulas and special arithmetic used in marketing driven companies.

Learn what drives senior management teams from a financial perspective. Understand how to develop programs that will meet business objectives within budget parameters to deliver positive financial results. The math concepts covered are applicable to marketers of all products and services in both B2C and B2B industries.

The course is comprised of 6 modules, students will have the flexibility to complete them within 4 months from their enrolment date. There are two evaluations within the course: a mid-term and a final exam.

CMA’s certificate program courses are designed to build on the skills and knowledge of marketing practitioners. Individuals must have at least one year of experience in a marketing-related role to take this course. The instructor will assume that students have a foundational understanding of the principles of marketing and a basic understanding of math principles and Excel to enrol in this course. Coursework includes optional practice questions, a mid-term and a final examination.

What You’ll Learn

• Explain and show how to calculate and solve typical marketing problems using various mathematical formulas.
• Utilize real life examples to solve everyday marketing situations with corresponding work sheets and solutions.
• Understand key metrics and financial drivers that are relevant to marketers.