Marketing – Digital Engagement Strategy

Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide students with the digital marketing skills required in today’s business world.

Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow learners to improve their leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.

As part of the program’s coursework, students will be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills developed may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

What You’ll Learn

• Analyze trends in technology.
• Derive insights from data.
• Design content management strategies.
• Execute plans across paid, owned and earned media.
• Gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.

Additional ancillary fees for career services, health and counselling, athletics, student ID cards, and more may apply.