Digital Marketing Strategy

The Digital Marketing Strategy microcertificate from The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University addresses the rapid evolution of marketing driven by technologies such as mobile, cloud computing, and artificial intelligence. Designed for professionals seeking to strengthen their strategic capabilities, the program focuses on data-driven decision making, advanced campaign development, and multi-channel marketing to meet the changing expectations of customers and employers in today’s disrupted marketplaces.

Through a focused set of stackable microcredentials, learners build and validate expertise in high-demand areas including search engine optimization, Google Ads strategy and Performance Max campaigns, and social media marketing strategy. Emphasizing real-world application and measurable outcomes, the microcertificate demonstrates the ability to deliver client-focused strategies aligned with key performance indicators, preparing graduates to lead and optimize digital marketing initiatives in an increasingly digital economy.

What You’ll Learn

• Build data-driven digital marketing strategies aligned to business goals.
• Develop and optimize Google Ads and Performance Max campaigns.
• Apply SEO best practices to improve search visibility and rankings.
• Create effective social media marketing strategies across platforms.
• Use KPIs and analytics to measure and optimize campaign performance.
• Execute integrated, multi-channel marketing strategies in digital environments.