Marketing Management – AI and Automation

The Marketing Management – AI and Automation Graduate Certificate program prepares students to excel in modern marketing environments shaped by technology and innovation. Designed to meet the growing demand for professionals who can integrate Artificial Intelligence (AI) and automation into marketing practices, this program combines foundational marketing principles with advanced technological applications. Learners gain the expertise to enhance traditional marketing functions such as strategic planning, promotion, pricing, and distribution while leveraging AI-driven insights to make data-informed decisions and improve operational efficiency across diverse industries.

Graduates emerge with the ability to assess AI’s strategic role in marketing, develop automated workflows, and craft cohesive digital brand identities that align with organizational goals. Equipped with strong analytical, communication, and critical thinking skills, they are ready to contribute immediately to sectors including retail, finance, technology, and media. By mastering the integration of AI and automation into marketing strategies, graduates are positioned to lead innovation, foster customer engagement, and drive measurable business success in a fast-evolving digital marketplace.

Admission Requirements

• Ontario College Diploma, Ontario College Advanced Diploma, Degree or equivalent.

What You’ll Learn

• Develop comprehensive marketing and communication plans that align with business goals and target market needs.
• Conduct market research and analyze data to inform strategic decisions and evaluate product or service viability.
• Apply AI and automation tools to optimize marketing strategies, enhance efficiency, and strengthen digital brand identity.
• Communicate marketing insights and strategies effectively across multiple media formats while upholding ethical and socially responsible business practices.