Digital Marketing and Graphic Design using AI

Eastern College’s Digital Marketing and Graphic Design using AI program equips students with the dual skillset modern employers demand—strategic digital marketing expertise paired with creative design ability. Over 61 weeks, learners build strong competency in SEO, SEM/PPC, social media strategy, content marketing, branding, email marketing, and analytics, while also developing skills in graphic design principles, visual communication, and creative asset production. AI-driven tools are incorporated throughout the curriculum, allowing students to streamline design workflows, enhance campaign performance, and make data-informed decisions with confidence.

Training on industry-standard platforms such as Adobe Creative Suite, Canva, Google Ads, Google Analytics, leading SEO tools, and WIX ADI gives students practical experience that mirrors real workplace expectations. Hands-on projects help students build a professional portfolio that showcases both creativity and strategic thinking. With dedicated preparation for certifications like Google Ads, Google Analytics, and Meta Blueprint—along with personalized career support and an 8-week internship—graduates enter the industry with real-world experience, employer-ready work samples, and a competitive advantage in the digital marketing and design field.

Admission Requirements

• Grade 12 or equivalent or meets criteria for Mature Student Status.

What You’ll Learn

• Core digital marketing skills including SEO, SEM/PPC, social media strategy, content marketing, email marketing, and analytics.
• Graphic design fundamentals such as typography, colour theory, branding, layout, and visual storytelling for professional asset creation.
• Use of AI-powered and industry-standard tools like Adobe Creative Suite, Canva, Google Ads, Google Analytics, SEO platforms, and WIX ADI to optimize design and marketing workflows.
• Real-world project development, portfolio building, and hands-on experience through an 8-week internship and certification preparation.