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Duration

10 weeks

Tuition

$3,100

  Toronto

Oct 1-Dec 5

Commitment

Part-Time

Delivery

Classroom

Year Founded

2011

Scholarships

yes

Learn to navigate the product cycle, from evaluating users and analyzing competitors to creating a minimum viable product (MVP) and developing success metrics. Learn how to identify risks and opportunities at every stage of the process to lead a product’s creation. You’ll go hands-on every step of the way, to build and present a product roadmap.

What You’ll Learn 

  • Understand your customer: Your product can’t succeed without finding “product /market fit” – but how do you achieve it? Learn to identify and distill user personas through research.
  • Design your product and its roadmap: From prioritizing features to creating wireframes, your product plan must include both the big picture and little details. Bring it all together with a roadmap to implementation.
  • Develop an MVP: Before you head down the wrong path, get your product into the hands of users with a minimum viable product (MVP).
  • Communicate your plan: You’ll have both internal and external stakeholders who need to buy into and understand your plan. Learn best practices to articulate and pitch your vision.

Ready to get started?

Next Cohort: Oct 1-Dec 5

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Student Reviews (5)

General Assembly

Kickstarted my career as a product deisgner

Toronto •

Graduated From

User Experience Design Immersive

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

This course distills the core fundamentals of user experience design into a comprehensive ten-week curriculum and pairs it with the extensive network of professionals, fellow alum, and instructors.

Lectures were information dense, instructors we...

This course distills the core fundamentals of user experience design into a comprehensive ten-week curriculum and pairs it with the extensive network of professionals, fellow alum, and instructors.

Lectures were information dense, instructors were highly knowledgeable, projects were hands on and relevant, the support staff were helpful with ramping up towards the course, and providing assistance with networking, interviewing strategies, applications and the like. Overall this course was a fantastic experience that ultimately kickstarted my career as a product designer.

General Assembly

Kick-started my development career

Toronto •

Graduated From

Web Development

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars
I'd always been interested in programming and computer science, but taking another 4-year university degree wasn't an option. After talking to friends who work in tech, I found out about General Assembly, and decided to quit my job and enroll in the 3-mon...
I'd always been interested in programming and computer science, but taking another 4-year university degree wasn't an option. After talking to friends who work in tech, I found out about General Assembly, and decided to quit my job and enroll in the 3-month full-time web development program. The pace was fast there was a huge amount of material covering all aspects of web development. The lectures were of excellent quality and the knowledgeable and experienced instructors were be available most of the day whenever you needed them. The course teaches you the popular languages and frameworks but the emphasis is on teaching you the skills and tools you need to learn things on your own, reflective of real-life scenarios. Site visits to tech companies and guest lectures provided excellent insights into the industry. Lastly, but probably most importantly, the part of the curriculum focusing on career strategies will teach you the most effective job-finding strategies, including networking, applications, and interviews -- IF you're willing to put in the work! Overall an amazing experience that helped me start a new career as a software developer.

FAQ

  • How do I secure my spot in a course?

    To ensure all GA students get the individual attention and resources they need to succeed, course sizes are limited. After submitting their applications, students connect with an admissions rep, who determines whether or not the course is a fit for their experience and goals. Additionally, applicants for our full-time Immersives complete admissions assessments to ensure they are prepared for the rigor of the curriculum. Once you’ve been accepted and have put down your initial down payment, your spot in the course is secure. Request a course package to learn more.

  • Do you offer payment plan options?

    We understand these courses are a significant financial investment, so we provide several options to ease tuition payment. After submitting a down payment to save your spot in the course, you can choose the installment plan that’s best for you. Additionally, we work with financing partners to offer low-cost loan options for eligible students. Another fun fact: More than 45% of our part-time students receive tuition reimbursement for their GA education via employer sponsorship.

  • I’m an absolute beginner with zero experience or knowledge in the subject matter you teach (e.g., web development, digital marketing). Are your courses still for me?

    Many of our long-form courses are geared toward beginners and no prior knowledge of a subject is required. Additionally, these courses often feature pre-work assignments to get you up to speed with essential concepts and tools. Inevitably, our courses attract students with a wide variety of backgrounds and expertise, so we make sure to have instructional associates, office hours, and additional help available as needed to provide personalized feedback and support.

  • Besides the hours spent in class each week, how much time do I need to dedicate to a course outside of the classroom?

    It varies by course and by person, but, as a part-time student, be prepared to work hard and dedicate several hours outside of the classroom each week to review course material and complete homework assignments. Our full-time Immersive students also devote additional time to portfolio projects, networking events with hiring partners, career services support, and more. Either way, our courses are designed to be rigorous and intensive, but, most of all, incredibly rewarding!

  • What if I really want to take a GA course but just can’t afford it?

    Good news: You’ve got options. More than 45% of our part-time students receive tuition assistance from their employers. Ask your local Admissions rep for information to share with your manager about our courses and the benefits they can provide your company. We also work with financing partners to offer low-cost loan options for eligible students.

  • What is your cancellation and refund policy?

    GA’s campuses are governed by location-specific regulatory standards that we must comply with regarding refunds. For this reason, our refund policy varies based on your location while taking a GA course. Request a course package to learn more.

  • What will the Remote Immersive experience be like?

    We know it can be hard to focus while learning online. Given the number of real-life and online distractions that may keep you from your work, we’ve designed course activities that keep you engaged and in constant conversations with your fellow classmates, instructors, and instructional associates. Our lessons are broken up into micro-lectures, which introduce content in short spurts. You’ll then work individually, in pairs, or in groups to apply what you’ve learned. We also encourage students to interact independently so they can get to know one another better and build a sense of community.

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