Digital Marketing

George Brown College’s Digital Marketing course provides learners with a solid foundation in key digital marketing principles and strategies. Covering essential topics such as search engine optimization (SEO), search engine marketing (SEM), social media, analytics, and dashboarding, the course equips students with the tools and insights needed to plan and manage effective online campaigns.

Through engaging, teacher-led online classes delivered via a learning management system and videoconferencing, participants gain practical experience applying their knowledge to real-world scenarios. The course culminates in the creation of a comprehensive digital marketing plan, allowing learners to showcase their skills and understanding of best practices in today’s dynamic digital landscape.

What You’ll Learn

• Understand key digital marketing concepts, tools, and best practices.
• Apply SEO, SEM, and social media strategies to real-world scenarios.
• Use analytics and dashboarding to measure and optimize campaign performance.
• Create a comprehensive digital marketing plan as a final project.