Marketing Management – Digital Media

George Brown Polytechnic’s Marketing Management – Digital Media post-graduate program prepares learners for careers in today’s dynamic, data-driven marketing landscape. The program offers comprehensive training across social media, mobile, search, content, owned and paid media marketing, along with marketing analytics and integrated marketing communications. Through applied coursework, students develop the ability to research markets, evaluate marketing opportunities, and recommend effective digital and online strategies that support organizational goals across local, national, and international markets.

A strong emphasis on experiential learning culminates in a capstone project during the final semester, allowing students to apply their skills to real-world marketing challenges. Graduates leave with the confidence to deliver persuasive, multi-channel marketing messages and present strategic recommendations that meet client needs. With additional opportunities for co-op placement and work-integrated learning, the program equips graduates for roles in marketing communications and planning, client services, media planning and buying, and related digital marketing careers.

Admission Requirements

• Ontario university/college degree, college diploma, advanced diploma or equivalent.

What You’ll Learn 

• Develop integrated digital marketing and media strategies.
• Conduct market research to inform data-driven marketing decisions.
• Plan and execute search, social, content, and omni-channel campaigns.
• Analyze and optimize performance using marketing analytics.
• Create persuasive marketing messages across digital and interactive media.
• Present strategic recommendations and sales pitches to meet client needs.